# Historic Theater Tech Stores The Apple Tower Theater Mixes Modern Style with Historic Architecture By Josh Thompson-Persaud | Published 2021-06-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/apple-tower-theater References: [businessinsider](https://www.businessinsider.com/apples-newest-retail-location-opens-in-iconic-los-angeles-theater-2021-6#apple-declined-to-share-the-total-cost-of-the-project-but-several-other-theater-renovations-easily-topped-30-million-9) & [apple](https://www.apple.com/newsroom/2021/06/apple-tower-theatre-opens-thursday-in-downtown-los-angeles/) The Apple Tower Theater located in Los Angeles mixes modern amenities with historic architecture. Apple's new tech store [restored and enhanced the original building](https://www.trendhunter.com/trends/moma-design-store-soho), which went unused for many years. As a result, the Apple Tower Theater features the location's iconic installments like the [Broadway](https://www.trendhunter.com/trends/conceptual-ar-glasses) marquee, the clock tower, and the terra cotta detailing on the exterior. Within, the store showcases the building's original character with restorations of the columned lobby, a large stained-glass window, an extravagant chandelier, and the stage area. Functionally speaking, the Apple Tower Theater is a fully-equipped tech store. The upper level contains an expansive Genius [Bar](https://www.trendhunter.com/trends/target-soho), and the large auditorium hosts displays for Apple's popular products. In addition, the stage area, which has a large video wall, will be used for the new Today at Apple programming. The Apple Tower Theater opens on June 24th, 2021. Image Credit: Business Insider ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 54% | Activity: 8% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Why This Trend Is Growing - **Historic Architecture Restoration:** Companies have the opportunity to enhance the original design features of pre-existing buildings and merge classic architecture with modern amenities to appeal to consumers. - **In-store Programming:** The use of large video walls and auditoriums for in-store programming creates an immersive and interactive shopping experience for customers. - **Theater-themed Retail:** Retail stores can draw inspiration from theaters and other historical buildings to create unique and creative shopping experiences for customers that blend entertainment and technology. ### Industries Being Reshaped - **Retail:** Retailers can restore historic buildings and use immersive programming to create a unique and memorable shopping experience for consumers. - **Technology:** Technology companies can utilize historic buildings and architecture to create unique and innovative retail spaces that showcase their products and services. - **Design and Architecture:** Design and architecture firms can help restore historic buildings and merge classic design elements with modern amenities to create new and unique retail spaces. ## Related on Trend Hunter - [Art Deco-Inspired Tech Retailers](https://www.trendhunter.com/trends/apple-miami-worldcenter.md) - [Updated Tech-Brand Store Locations](https://www.trendhunter.com/trends/battersea-power-station-1.md) - [Timber-Clad Mumbai Tech Stores](https://www.trendhunter.com/trends/apple-bkc.md) - [Tech-Base Workspace Designs](https://www.trendhunter.com/trends/foster-partners4.md) - [Branded Electronics Boutiques](https://www.trendhunter.com/trends/target1.md) - [Mirrored Sculpture Installations](https://www.trendhunter.com/trends/sabine-marcelis-1.md) - [Store-Opening Delicate Artful Wallpapers](https://www.trendhunter.com/trends/apple-china.md) - [Futuristic Tech-Led Diners](https://www.trendhunter.com/trends/futuristic-diner.md) - [Futuristic Phone Accessories Stores](https://www.trendhunter.com/trends/phone-accessories-store.md)