# Apple to Sell Sitcom Hits in iTunes Video Store By Kyla Gutsche | Published 2006-01-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/apple-to-sell-sitcom-hits-in-itunes-video-store References: [news.agendainc](http://news.agendainc.com/mt-agenda/content/archives/2006/01/new_show_for_it.html) & [iht](http://www.iht.com/articles/2006/01/10/business/apple.php?rss) "Saturday Night Live" fans looking to watch classic skits from the TV show may not have to depend on reruns and DVD compilations for long. [Apple](https://www.trendhunter.com/trends/siriusxm) was prepared to announce Tuesday that it would sell a limited number of archived skits from the late-night variety show through its iTunes Music Store for $1.99 each, for viewing on video iPods or personal computers. The offering is the latest expansion of Apple's iTunes video library, which includes content from the U.S. television networks including NBC and [ABC](https://www.trendhunter.com/trends/abc-fitness1).(THE [NEW YORK TIMES](https://www.trendhunter.com/trends/nyt-audio)) ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 73% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Streaming Sitcom Hits:** Disruptive innovation opportunity: Developing a streaming platform specifically for classic sitcoms could cater to nostalgia-loving viewers and potentially attract a niche audience. - **Digitizing TV Show Archives:** Disruptive innovation opportunity: Creating a service that digitizes and licenses archived TV show content could open up new revenue streams for networks and provide a more convenient viewing experience for consumers. - **Expanding Itunes Video Library:** Disruptive innovation opportunity: Partnering with more TV networks and content providers to expand the iTunes video library could position Apple as a leading digital content distributor and increase its user base. ### Industries Being Reshaped - **Streaming Platforms:** Disruptive innovation opportunity: Developing a streaming platform specifically for classic sitcoms could cater to nostalgia-loving viewers and potentially attract a niche audience. - **Digital Archiving Services:** Disruptive innovation opportunity: Creating a service that digitizes and licenses archived TV show content could open up new revenue streams for networks and provide a more convenient viewing experience for consumers. - **Digital Content Distribution:** Disruptive innovation opportunity: Partnering with more TV networks and content providers to expand the iTunes video library could position Apple as a leading digital content distributor and increase its user base. ## Related on Trend Hunter - [In-App Podcasting Packages](https://www.trendhunter.com/trends/siriusxm.md) - [Video Podcast Expansion](https://www.trendhunter.com/trends/netflix-and-iheartmedia.md) - [Cable Subscription Streaming Updates](https://www.trendhunter.com/trends/comcast-xfinity.md) - [Video-Powered eCommerce Services](https://www.trendhunter.com/trends/apple-shop-with-a-specialist-over-video.md) - [Child-Friendly Streaming Service Clips](https://www.trendhunter.com/trends/netflix-kids-clips.md) - [Betting-Ready Sports Apps](https://www.trendhunter.com/trends/apple-sports.md) - [Time Travel Comedy Series](https://www.trendhunter.com/trends/time-bandits.md) - [Immersive Virtual Television Experiences](https://www.trendhunter.com/trends/future-of-tv.md) - [TV Music Streaming Apps](https://www.trendhunter.com/trends/roku.md)