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# Webcam Dance Virals
These Apple Store Dancers are Getting Plenty of Attention on the Internet

By Jason Soy | Published 2011-04-18 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/apple-store-dancers
References: [gizmodo.au](http://www.gizmodo.com.au/2011/04/why-are-so-many-people-dancing-in-apple-stores/)

Online videos of people dancing in [Apple](https://www.trendhunter.com/trends/share-the-joy) stores are popping up everywhere and it's one tech phenomenon that's providing the chuckles for both online and real-life witnesses.

Essentially featuring a [mini-flash mob](https://www.trendhunter.com/trends/gap-and-parker-posey), these videos usually show a dancer or two inside an Apple store, blasting away their favorite top 40 hits and showcasing their stellar dance moves in front of Apple computer webcams. Adding to the hilarity is the reactions from onlookers. Sure, most people just laugh and stare, but it's not unusual to see Apple store staff and shoppers joining in on the fun and becoming Apple store dancers themselves.

The next time you're in an Apple store, don't be surprised if you run into a couple Apple store dancers. If you're in the mood, join in!

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 75% | Activity: 94% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### What's Driving This Trend

- **Webcam Dance Virals:** Opportunity for brands to create viral marketing campaigns featuring dance performances in unconventional locations.
- **Tech Phenomenon:** Potential for innovative tech startups to leverage spontaneous dance performances in retail stores as a unique marketing strategy.
- **Mini-flash Mobs:** Chance for event planning companies to organize mini-flash mob dance performances as a form of entertainment for parties and events.

### Who This Affects Most

- **Online Viral Marketing:** Opportunity for online marketing agencies to create and promote viral dance videos as part of their marketing campaigns.
- **Tech Retail:** Chance for tech retailers to encourage and facilitate spontaneous dance performances in their stores to enhance the shopping experience.
- **Event Planning:** Opportunity for event planning companies to incorporate mini-flash mob dance performances as a unique form of entertainment for various events.

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