# Candid Apple Store Captures 'Unintended Consequences' by Irby Pace Uses Everyday Test Photos By Jana Jackson | Published 2012-02-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apple-store-art-exibit-irby-pace References: [wired](http://www.wired.com/rawfile/2012/02/apple-store-snaps-lifted-now-subject-of-new-art-exhibit/?pid=1714&viewall=true) & [irbypace](http://www.irbypace.com/unintended-consequences/) If you are one of the lucky few that have taken profile shots at an [Apple](https://www.trendhunter.com/trends/designers-of-tomorrow) store, you may be featured in 'Unintended Consequences' by Irby Pace. Pace is MFA student at the [University of North Texas](https://www.trendhunter.com/trends/hydrogen-based-energy-systems). Pace started entering Apple stores around 2010 in Texas and New York City and began emailing himself images taken on popular products like the iPad and [iPhone](https://www.trendhunter.com/trends/sabine-marcelis-1), collecting upwards of a 1,000 images. The idea behind the project was to explore the behavior and change one might take if they knew what actually might happen with these photos. Pace believes that he has done nothing wrong by taking the photographs he discovered on the Apple devices. This installation will make Apple store picture-takers think twice about opening Photo Booth the next time they are visiting the local store. Perhaps some will even get glammed-up in hopes of 15 minutes of fame. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 63% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What's Driving This Trend - **User-generated Content:** Opportunity for businesses to harness user-generated content for marketing and brand promotion. - **In-store Experience:** Potential for businesses to enhance the in-store experience through interactive installations and art displays. - **Privacy Awareness:** Growing concern about privacy and the unintended consequences of sharing personal photos in public spaces. ### Who This Affects Most - **Retail:** Opportunity for retail stores, particularly electronics brands, to create engaging and memorable in-store experiences. - **Art:** Art galleries and exhibitions can explore the intersection of technology and privacy to provoke thought and discussion. - **Technology:** Tech companies can develop privacy-focused features and educate users about the potential risks associated with photo sharing. ## Related on Trend Hunter - [AI-Generated Selfies](https://www.trendhunter.com/trends/dreambooth.md) - [Mirrored Sculpture Installations](https://www.trendhunter.com/trends/sabine-marcelis-1.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Frameable Device Screenshots](https://www.trendhunter.com/trends/framous.md) - [Next Generation Art Designs](https://www.trendhunter.com/trends/designers-of-tomorrow.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Robotic Digital Surveillance Installations](https://www.trendhunter.com/trends/accept-all.md) - [Imaginative Photo-Editing AI Tools](https://www.trendhunter.com/trends/youniverse.md)