# Candy Apple Rum Shots Captain Morgan's New Apple Smash Flavor Packs a Powerful Punch By Katherine Pendrill | Published 2018-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/apple-smash References: [delish](https://www.delish.com/food-news/a22664185/captain-morgan-apple-smash/) & [beveragetradenetwork](https://beveragetradenetwork.com/en/latest-news/captain-morgan-launches-apple-smash-6713.htm) Following the success of its Watermelon Smash flavor, Captain [Morgan](https://www.trendhunter.com/trends/captain-morgan-original-spiced-gold) has expanded its lineup of premade, bottled shots with a new [Apple](https://www.trendhunter.com/trends/blazin-apple) Smash variety. Just as the name suggests, the new shot packs a powerful apple punch into every ounce. Captain Morgan's new Apple Smash flavor consists of Captain Morgan rum blended with [punchy fruit flavors](https://www.trendhunter.com/trends/mango-lime-rum). To give consumers a hint at what's inside, each bottle comes with a scratch and sniff label that gives off a whiff of the tart, boozy drink liquor inside. At 30% ABV, the smell is also a good indicator of just how strong this drink really is. Though the brand recommends that Apple Smash be sipped on its own, it can also be enjoyed in a cocktail with ginger ale for a lighter take on the candy apple flavor. Image Credit: *Captain Morgan.* ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 47% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Pre-made Bottled Shots:** Opportunity for innovating and expanding the market for convenient, ready-to-drink alcoholic beverages. - **Enhanced Flavored Rums:** Potential for creating unique and bold flavor combinations to attract consumer interest and differentiate from traditional rum offerings. - **Scratch and Sniff Packaging:** Opportunity to engage consumer senses through interactive packaging, enhancing the product experience and generating curiosity. ### Where This Applies - **Alcoholic Beverages:** Opportunity for brands to explore innovative ways to create and package alcoholic beverages, appealing to consumer preferences for convenience and unique flavors. - **Packaging:** Potential for packaging companies to develop interactive and sensory packaging solutions that capture consumer attention and elevate the product experience. - **Cocktail Mixers:** Opportunity for developing new cocktail mixers and flavor enhancers that complement and enhance the unique flavors of pre-made bottled shots. ## Related on Trend Hunter - [Spicy Shot Kits](https://www.trendhunter.com/trends/sweet-heat-shot.md) - [Chili Lime Rums](https://www.trendhunter.com/trends/captain-morgan-sweet-chili-lime.md) - [Apple-Inspired Whisky-Based Liqueurs](https://www.trendhunter.com/trends/blazin-apple.md) - [Cocktail-Inspired Malt Beverages](https://www.trendhunter.com/trends/captain-morgan-sliced.md) - [Boldly Black Spiced Rums](https://www.trendhunter.com/trends/black-spiced-rums.md) - [Nostalgic Cherry Spiced Rums](https://www.trendhunter.com/trends/captain-morgan-cherry-vanilla.md) - [Canned Rum Daiquiri Cocktails](https://www.trendhunter.com/trends/captain-morgan-strawberry-daiquiri.md) - [Sweet Heat Beverage Packs](https://www.trendhunter.com/trends/captain-morgan-sliced-sweet-vs-heat.md) - [Ready-to-Sip Rum Refreshments](https://www.trendhunter.com/trends/captain-morgan-muck-pit-brew.md)