# Bespoke Apple Leather Sneakers Po-Zu Launched A Collection of Apple Skin Sneakers in Two Styles By Grace Mahas | Published 2019-08-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/apple-skin References: [po-zu](https://po-zu.com/?Secse) & [po-zu](https://po-zu.com/?fh) Ethical and [sustainable footwear brand](https://www.trendhunter.com/trends/the-ripple-shoe) Po-Zu recently relaunched two of its classic shoes -- the BUTTERFLY and the SNEAK -- in its new [leather alternative material](https://www.trendhunter.com/trends/mercer-rerun-sneaker), [Apple Skin](https://www.trendhunter.com/trends/apple-skin-leather-boots). This progressive fabric is made from the waste produced by the apple juice industry that is turned into a polyurethane mixture. By reusing this otherwise discarded resource, Po-Zu is able to close the apple cycle completely to create a non-toxic, sustainable, and cruelty-free leather. “I am passionate about creating footwear that is cruelty-free yet doesn’t come at the cost of our planet,” Sven Segal, Founder of Po-Zo stated. As consumer habits shift towards sustainable products, brands like Po-Zo are leading the way to meet consumer demands in a functional and stylish way. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 82% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Footwear:** Po-Zu's Apple Skin Sneakers demonstrate a trend towards sustainable materials in footwear. - **Circular Economy:** Po-Zu's use of waste from the apple juice industry demonstrates a trend towards circular economy practices in fashion. - **Leather Alternatives:** Po-Zu's use of apple skin as a leather alternative demonstrates a trend towards innovative materials in fashion. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from exploring sustainable and innovative materials like Apple Skin. - **Ethical Consumer Goods:** Ethical consumer goods brands can benefit from adopting circular economy practices and using waste as a resource for innovative materials. - **Food Waste Management:** Food waste management industries can benefit from exploring the potential for waste to be repurposed as innovative materials in fashion and other industries. ## Related on Trend Hunter - [Fruit-Based Leather Alternatives](https://www.trendhunter.com/trends/peelsphere.md) - [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md) - [Plant-Based Leather Smartwatch Bands](https://www.trendhunter.com/trends/reclassic-apple-watch-band.md) - [Eco Cactus Leather Sneakers](https://www.trendhunter.com/trends/mercer-rerun-sneaker.md) - [Banana-Made Luxury Sneakers](https://www.trendhunter.com/trends/balenciaga-4.md) - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md) - [Petroleum Product-Free Shoes](https://www.trendhunter.com/trends/the-ripple-shoe.md) - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [Sustainable Smartwatch Straps](https://www.trendhunter.com/trends/native-union-reclassic.md)