# Handcrafted Apple Shrub Syrups This Apple Shrub Syrup from Shrub & Co Pairs Well with Whiskey By Rebecca Byers | Published 2015-12-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/apple-shrub References: [food52](https://food52.com/shop/products/961-apple-shrub) The Apple Shrub syrup from Shrub & Co is a modern take on the colonial era beverage that is great for adults craving a grownup version of apple juice. The fruit-infused gourmet shrub is made from Newtown Pippin apple and is inspired by the antiquated beverage that is said to have been a favorite of Thomas Jefferson. The Apple Shrub syrup from Shrub & Co comes in 16-ounce bottles and is best enjoyed with lemon and whiskey. The shrub syrup contains all organic ingredients including cane sugar and apple cider vinegar. Based in Richmond, California, Shrub & Co produces a variety of high-quality organic shrub syrups that are vinegar-based, including ginger, grapefruit and several summer flavors like Strawberry & Meyer Lemon and Wildflower Honey. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 66% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Organic Shrub Syrups:** Disruptive innovation opportunity: Create new flavors and combinations of organic shrub syrups to cater to the growing demand for unique and natural beverage options. - **Colonial-inspired Beverages:** Disruptive innovation opportunity: Develop innovative drinks inspired by historic beverages, using traditional ingredients or techniques but with a modern twist. - **Gourmet Mixology:** Disruptive innovation opportunity: Create a new market of artisanal mixers and syrups specifically designed for craft cocktails, targeting the surging interest in artisanal and unique drink experiences. ### Sectors Adopting This - **Beverage:** Disruptive innovation opportunity: Explore the potential for innovative and unique drink offerings, appealing to a consumer base increasingly interested in premium and organic beverages. - **Food & Agriculture:** Disruptive innovation opportunity: Utilize unique and traditional ingredients in food and beverage products, capitalizing on the consumer demand for natural, organic, and sustainable options. - **Hospitality & Catering:** Disruptive innovation opportunity: Partner with bars, restaurants, and catering companies to offer specially curated shrub syrup and cocktail menus, enhancing their beverage options and creating memorable experiences for customers. ## Related on Trend Hunter - [Maple Syrup-Inspired Apple Brandies](https://www.trendhunter.com/trends/brandy-maple.md) - [Sweet Apple-Based Brandies](https://www.trendhunter.com/trends/organic-apple-brandy.md) - [Non-Alcoholic Shrub Infusions](https://www.trendhunter.com/trends/sprigster.md) - [Washington-Grown Apple Cider](https://www.trendhunter.com/trends/apple-cider1.md) - [Autumnal Balsamic Vinegars](https://www.trendhunter.com/trends/apple-cider-balsamic-vinegar.md) - [Mixologist-Quality Cocktail Syrups](https://www.trendhunter.com/trends/cheeky-cocktails-flavored-syrups.md) - [Juicy Apple-Flavored Whiskeys](https://www.trendhunter.com/trends/proper-no-twelve-irish-apple.md) - [Zesty Fruit Liqueurs](https://www.trendhunter.com/trends/apple-ginger-gin-liqueur.md) - [Cardamom Apple Beverages](https://www.trendhunter.com/trends/avec-x-yes-apples.md)