# Dedicated Technology Shopping Departments Target Will Roll Out a New Apple Shopping Experience By Michael Hemsworth | Published 2021-02-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/apple-shopping-experience References: [imore](https://www.imore.com/target-unveils-new-apple-shopping-destination-stores) & [target](http://target.com) Retailer Target is poised to roll out a new Apple shopping experience both in-store and online to offer shoppers a way to access some of the technology brand's latest solutions in an intuitive manner. The new shopping experience launch will see Target doubling the footprint that the Apple section has in stores and will also see a dedicated team member available who can answer questions thanks to specialized training. The department will enable shoppers to interact with a range of the brand's products such as the iPhone, iPad, [AirPods](https://www.trendhunter.com/trends/macos-sonoma), [Apple Watch](https://www.trendhunter.com/trends/apple-delivery), [Apple TV](https://www.trendhunter.com/trends/apple-silicon-cost), HomePod and more. The new Target Apple shopping experience is set to come to 17 stores and will also see shoppers receiving 5% off of all their Apple purchases when they use their Target RedCard to pay. Image Credit: Target ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 42% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Technology Shopping Departments:** More retailers are expected to create dedicated technology shopping departments where customers can experience and interact with the latest tech products. - **Enhanced In-store Experience:** Retailers are improving their in-store experience to offer personalized services and specialized training to customers in dedicated departments. - **Increased Online Shopping Experience:** The online shopping experience is evolving to offer customers a more personalized and interactive experience with the latest tech products. ### Who This Affects Most - **Retail Industry:** The retail industry is experiencing a shift towards specialized departments for the latest tech products in order to offer customers a better shopping experience and increased sales. - **Technology Industry:** The technology industry is partnering with retail companies to create dedicated departments to showcase their latest products and increase brand visibility. - **E-commerce Industry:** The e-commerce industry is adapting to offer customers the opportunity to experience and purchase the latest tech products online through interactive and personalized shopping experiences. ## Related on Trend Hunter - [Branded Electronics Boutiques](https://www.trendhunter.com/trends/target1.md) - [Car-Connected Retail Services](https://www.trendhunter.com/trends/target-drive-up-and-order-pickup.md) - [Simplified AI Shopping Tools](https://www.trendhunter.com/trends/target-8.md) - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md) - [AI-Powered Shopping Tools](https://www.trendhunter.com/trends/target-7.md) - [Video Call Shopping Services](https://www.trendhunter.com/trends/specialist-over-video.md) - [AI-Powered Shopping Features](https://www.trendhunter.com/trends/ai-powered-shopping-features.md) - [Video-Powered eCommerce Services](https://www.trendhunter.com/trends/apple-shop-with-a-specialist-over-video.md) - [Refreshed Retail Initiatives](https://www.trendhunter.com/trends/target-circle-loyalty.md)