# Co-Watching Smartphone Features Apple SharePlay Lets Users Enjoy Content Together Over FaceTime By Michael Hemsworth | Published 2021-06-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apple-shareplay References: [techcrunch](https://techcrunch.com/2021/06/07/apple-introduces-shareplay-for-co-watching-streaming-and-screen-sharing-over-facetime/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29) & [apple](https://www.apple.com) The Apple SharePlay feature has been announced by the tech brand as part of iOS 15 that will enable users to watch content together when connecting with one another over a FaceTime video call. The feature will work for TV shows, social media videos, music and more when the users after connected on a FaceTime call, and will sync the content for all participants. This will let users see each others reactions and allow for real-time discussion of what's going on when they can't be together in person. The Apple SharePlay feature comes as one of a growing number of co-watching services that are being launched by brands in a bid to help consumers stay connected with one another from afar. Image Credit: Apple ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 18% | Activity: 24% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Co-watching Services:** The rise of co-watching features in technology presents opportunities for brands to create more interactive digital experiences for consumers. - **Real-time Social Connection:** The integration of real-time discussion features allows for a more immersive and social experience when engaging with digital media. - **Multiplayer Media Consumption:** Shared media experiences enable brands to create new business models around group entertainment, such as hosting virtual events or offering exclusive content for group consumption. ### Sectors Adopting This - **Streaming Services:** Streaming services can leverage co-watching features to differentiate their offerings and increase customer loyalty by promoting shared viewing experiences. - **Telecommunications:** Technology companies offering virtual communication platforms stand to benefit from integrating co-watching services to increase engagement and expand their offerings. - **Entertainment:** Entertainment industry players can create new revenue streams with co-watching features by expanding their offerings to include virtual viewing parties and curated group content experiences. ## Related on Trend Hunter - [Co-Viewing Sports Apps](https://www.trendhunter.com/trends/shareplay.md) - [Cooperative Stream Viewing Features](https://www.trendhunter.com/trends/cooperative-stream-viewing.md) - [Virtual Watch Parties](https://www.trendhunter.com/trends/together-watch.md) - [Collaborative Music Features](https://www.trendhunter.com/trends/shareplay-1.md) - [Enhanced Video Chat Platforms](https://www.trendhunter.com/trends/videocall.md) - [Social Video Reaction Apps](https://www.trendhunter.com/trends/seen-app.md) - [Shareable In-App Streaming Players](https://www.trendhunter.com/trends/tiktok-8.md) - [Immersive Virtual Television Experiences](https://www.trendhunter.com/trends/future-of-tv.md) - [Video-Powered eCommerce Services](https://www.trendhunter.com/trends/apple-shop-with-a-specialist-over-video.md)