# Insider Tech-Hiring Practices The ‘Apple Recruiter Video’ is an In-Depth View By Jennifer Gosnell | Published 2012-07-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apple-recruiter-video References: [buzzfeed](http://www.buzzfeed.com/mattbuchanan/pretend-you-are-being-recruited-by-apple) & [youtube](http://www.youtube.com/watch?v=A7HVt3xgTn4&feature=player_embedded) [Apple](https://www.trendhunter.com/trends/foster-partners4) has been notoriously secretive about its headquarters, its machinery and its structure. To be an Apple employee is hard work both in the sense that you have to be “top of your field,” but also entirely trustworthy. The ‘Apple Recruiter Video’ is an insider perspective that many do not see otherwise. The fascinating take involves various [developers, employees and seniors](https://www.trendhunter.com/trends/hacker-relay) from the company that explain the various technology, structure and goals of the giant corporation. The inspiring video is a great way to lure in some [new talent](https://www.trendhunter.com/trends/hellowehire) and keep its standards and levels of innovation high. “Work, when structured right, is one of the few places you can really find meaning” is perhaps one of the best motivational phrases from the video that really paints a picture of the workplace and the people at Apple. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Tech Recruitment:** Using insider videos to showcase company culture and attract top talent. - **Transparency in Hiring:** Providing an in-depth view of company structure and goals to potential employees. - **Motivational Employer Branding:** Using inspiring messages and personal stories to create a strong employer brand. ### Industries Being Reshaped - **Technology:** Using innovative methods to attract and retain top tech talent. - **Human Resources:** Utilizing creative recruitment strategies to attract qualified candidates. - **Digital Media:** Creating engaging videos and content to showcase company culture and values. ## Related on Trend Hunter - [Tech-Base Workspace Designs](https://www.trendhunter.com/trends/foster-partners4.md) - [College-Focused Accessibility Campaigns](https://www.trendhunter.com/trends/im-not-remarkable.md) - [Video-Based Hiring Platforms](https://www.trendhunter.com/trends/social-hiring-platform.md) - [Patent-Inspired Tech Car Concepts](https://www.trendhunter.com/trends/apple-car-concept.md) - [Video-Powered eCommerce Services](https://www.trendhunter.com/trends/apple-shop-with-a-specialist-over-video.md) - [Coding Interview Prep](https://www.trendhunter.com/trends/fastcode.md) - [App Developer Academies](https://www.trendhunter.com/trends/developer-academy.md) - [Video Call Shopping Services](https://www.trendhunter.com/trends/specialist-over-video.md) - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md)