# Swiveling Camera Concepts The Apple Quicktake is an Intelligent and Intuitive Device By Michael Hines | Published 2012-02-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apple-quicktake References: [yankodesign](http://www.yankodesign.com/2012/02/03/apple-camera-will-make-fanboys-happy/) & [coroflot](http://www.coroflot.com/dumary) The [Apple](https://www.trendhunter.com/trends/icam-pro-concept) Quicktake is described by its designer Joseph Dumary as "the world's first smart digital camera." There's a lot going on with this design, so I'll highlight its best and brightest features. The camera has a 32MP lens and can shoot full 1080P video without compression. An HD mic is built in and the lens can be swiveled a full 360 degrees to make self-portraits easier to take. The Apple Quicktake's menu can be navigated like an [iPad](https://www.trendhunter.com/trends/leica-q3). The Apple Quicktake has voice-activated technology that lets you take pictures using a simple command word like "cheese." Combine all of that with a structure made from recycled glass and aluminum and you have a camera concept warranting its own super secret media day. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 82% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Smart Digital Cameras:** The trend of smart digital cameras offers opportunities for innovative designs with advanced features like voice-activated technology and intuitive navigation. - **High-quality Video Recording:** The trend of high-quality video recording in cameras presents opportunities to create devices that can shoot full 1080P video without compression, providing enhanced video capturing experiences. - **Swivel Lens Technology:** The trend of swivel lens technology in cameras opens up disruptive innovation opportunities for improved self-portraits and flexible shooting angles. ### Sectors Adopting This - **Consumer Electronics:** The consumer electronics industry can capitalize on the smart digital camera trend by developing and manufacturing innovative camera devices with enhanced features and user-friendly interfaces. - **Film and Video Production:** The film and video production industry can benefit from the high-quality video recording trend by incorporating cameras capable of shooting full 1080P video without compression, improving the overall quality of captured footage. - **Photography Equipment:** The photography equipment industry can seize the opportunity presented by the swivel lens technology trend to create cameras that offer convenient self-portrait capabilities and versatile shooting angles, catering to the evolving needs of photographers. ## Related on Trend Hunter - [Branded Technology Action Cameras](https://www.trendhunter.com/trends/icam-pro-concept.md) - [Wide-Angle Lens Action Cams](https://www.trendhunter.com/trends/xiaomi-mi-action-360.md) - [Point-and-Shoot-Inspired Action Cams](https://www.trendhunter.com/trends/sony-cybershot.md) - [Tactile Digital Cameras](https://www.trendhunter.com/trends/camera-1.md) - [Futuristic AI Cameras](https://www.trendhunter.com/trends/ai-camera-concept.md) - [Quad-Lens GIF Cameras](https://www.trendhunter.com/trends/moment-3d-camera.md) - [Translucent Pocket Cameras](https://www.trendhunter.com/trends/clearcam.md) - [Blockish Multipurpose Action Cams](https://www.trendhunter.com/trends/microsoft-lumia-action-cam.md) - [Functional Webcam Concepts](https://www.trendhunter.com/trends/tew01.md)