# Technology Prototype Photography Hartmut Esslinger's Book Features Photos of Apple's Prototypes By Vasiliki Marapas | Published 2014-05-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apple-prototypes References: [bgr](http://bgr.com/2014/05/28/apple-prototypes-computers-phones-tablets/) & [theverge](http://www.theverge.com/2014/5/28/5757414/apple-prototype-tablets-phones-laptops-from-the-80s-photos) Technology fans (and [Apple](https://www.trendhunter.com/trends/apple-clear-series) owners) will enjoy browsing these photographs of Apple's prototypes. Since Apple's products have become so ubiquitous in the past decade, it's hard to imagine a time when it was struggling to find a brand identity. Before it became the design powerhouse it is today, Apple brought in outside forces to help navigate its brand evolution. Some of Apple's earliest designs came from outside designers at [Frog](https://www.trendhunter.com/trends/ifrog-rs). In his new book, 'Keep it Simple,' Frog founder Hartmut Esslinger recounts his famous collaboration with Steve Jobs. The book includes [amazing photographs of the prototypes](https://www.trendhunter.com/trends/firstversion) the two designers created. While the prototypes certainly do look familiar, they are a far cry from Apple's instantly recognizable, minimally designed products. The book is an interesting way to track the evolution of one of the largest technology companies in the world. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 82% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Design Collaboration:** Exploring collaborative design processes can lead to innovative and unique product prototypes. - **Brand Evolution:** Tracking the evolution of a brand can reveal opportunities for disruptive innovation. - **Prototype Innovation:** Studying early prototypes can inspire creative thinking and breakthrough innovations in product design. ### Where This Applies - **Technology:** The technology industry can benefit from exploring design collaborations to drive innovation. - **Photography:** Photography industry professionals can find inspiration in documenting prototype designs and brand evolution. - **Publishing:** The publishing industry can provide platforms for showcasing prototype designs and their significance in the evolution of brands. ## Related on Trend Hunter - [Smartphone App Iconography Books](https://www.trendhunter.com/trends/ios-app-icon-book.md) - [Historic Automotive Art Books](https://www.trendhunter.com/trends/artifacts.md) - [Crystalline Tech Devices](https://www.trendhunter.com/trends/apple-clear-series.md) - [Next Generation Art Designs](https://www.trendhunter.com/trends/designers-of-tomorrow.md) - [Tech Brand Tractor Models](https://www.trendhunter.com/trends/apple-tractor-pro.md) - [Digital Craft Platforms](https://www.trendhunter.com/trends/apple-and-design-miami.md) - [Product Design Guides](https://www.trendhunter.com/trends/the-product-design-book.md) - [Beautiful Automotive Design Books](https://www.trendhunter.com/trends/benecict-redrove-auto-photo-manual.md) - [Motorsport Archive Books](https://www.trendhunter.com/trends/artifacts-porsche-motorsport.md)