# Competitor-Slamming Print Ads This Apple Print Advertisement Shames One of Its Biggest Rivals By Laura McQuarrie | Published 2014-04-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/apple-print-advertisement References: [prexamples](http://prexamples.com/2014/04/apple-encourage-samsung-to-copy-their-ideas-in-cheeky-print-ad/) & [online.wsj](http://online.wsj.com/news/articles/SB10001424052748703916004576271210109389154) In this pretty cheeky [Apple](https://www.trendhunter.com/trends/the-underdogs) print advertisement, the tech company kills two birds with one stone, managing to promote one of its new initiatives and take a pretty blatant dig at one of its competitors. The [Samsung](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion) vs. Apple rivalry is one that's been ongoing forever and this ad very sneakily references a lawsuit where Apple claims that "Samsung chose to copy Apple's technology, user interface and innovative style in these infringing products." On Earth Day, Apple announced that its retail stores will now serve as drop-off locations where customers can turn in their old hardware. In this print ad, Apple is more or less suggesting that its competitors copy only ideas that will be of benefit to caring for the planet. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 50% | Activity: 78% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Cheeky Print Advertisements:** Opportunity for disruptive innovation in print advertising by using humor and clever references to engage consumers. - **Brand Rivalry Exploitation:** Opportunity for disruptive innovation in leveraging brand rivalries to create attention-grabbing marketing campaigns. - **Promoting Sustainable Initiatives:** Opportunity for disruptive innovation in promoting sustainability through marketing strategies and initiatives. ### Who This Affects Most - **Advertising:** Opportunity for disruptive innovation in the advertising industry by exploring new approaches to engage consumers through creative print ads. - **Electronics:** Opportunity for disruptive innovation in the electronics industry by incorporating sustainability initiatives as a unique selling point. - **Technology:** Opportunity for disruptive innovation in the technology industry by leveraging brand rivalries to highlight product differentiations. ## Related on Trend Hunter - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [New Tech Product Announcements](https://www.trendhunter.com/trends/new-tech-products.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Logo-Centric Soccer Campaigns](https://www.trendhunter.com/trends/mls-season-pass.md) - [Charged Phone Ads](https://www.trendhunter.com/trends/apples-miss-you.md)