# Comforting Cool Weather Cereals Apple Pie Toast Crunch is Arriving for the Holiday Season By Michael Hemsworth | Published 2021-09-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/apple-pie-toast-crunch References: [comicbook](https://comicbook.com/irl/news/general-mills-releasing-new-apple-pie-toast-crunch-cereal-for-the-holidays/) The Apple Pie Toast Crunch cereal is being launched by [General Mills](https://www.trendhunter.com/trends/sugar-cookie-toast-crunch) ahead of the holiday season to provide consumers with a way to enjoy the flavors of the season in an alternative way. The cereal is focused on emulating the flavor of a fresh slice of [apple pie](https://www.trendhunter.com/trends/apple-crumble) to provide access to the dessert in the morning hours of whenever a craving hits. The cereal is being encouraged by the brand to be mixed with its [Dulce de Leche Toast Crunch](https://www.trendhunter.com/trends/cinnamon-toast-crunch-pizza) to create a caramel apple flavor. The Apple Pie Toast Crunch cereal is set to arrive in early October to retailers nationwide at a price point of $2.50 for a regular size box and a family sized one for $3.99. Image Credit: General Mills ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 41% | Activity: 42% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Flavor Cereals:** Brands can create limited-edition cereal flavors to coincide with seasonal events, holidays, or popular flavor trends. - **Mix-in Cereal Flavors:** Cereal brands can encourage mixing their products with other flavors to provide consumers with a unique and more personalized breakfast experience. - **Innovative Breakfast Concepts:** Brands can experiment with unconventional breakfast flavors and formulations to provide consumers with new, intriguing breakfast options. ### Where This Applies - **Cereal Manufacturing:** Cereal brands can innovate and expand their product lines by introducing new flavors to cater to different consumer preferences. - **Food and Beverage Industry:** Companies can leverage seasonal flavors and trends to provide consumers with new and unique food and beverage options. - **Hospitality Industry:** Hotels and restaurants can provide guests with inventive breakfast experiences, including mixing cereal flavors or creating new, unique flavor concepts. ## Related on Trend Hunter - [Cookie-Flavored Holiday Cereals](https://www.trendhunter.com/trends/sugar-cookie-toast-crunch.md) - [Seasonal Cereal-Crusted Pies](https://www.trendhunter.com/trends/milk-bar-cinnaswirl-pie.md) - [Apple Fritter Breakfast Cereals](https://www.trendhunter.com/trends/apple-fritter-cereal.md) - [Graham Cracker-Dusted Cereals](https://www.trendhunter.com/trends/cinnagraham-toast-crunch.md) - [Wintry Cookie-Inspired Cereals](https://www.trendhunter.com/trends/oats-sugar-cookie-cereal.md) - [Mexican Hot Chocolate Cereals](https://www.trendhunter.com/trends/mexican-style-hot-chocolate-cereal.md) - [Spanish Dessert-Inspired Cereals](https://www.trendhunter.com/trends/tres-leches-toast-crunch.md) - [Hot Cinnamon Cereals](https://www.trendhunter.com/trends/cinnafuego-toast-crunch.md) - [Holiday Dessert-Flavored Cereals](https://www.trendhunter.com/trends/mince-pieflavor-wheats.md)