# Affordable BNPL Programs Apple Introduces the Apple Pay Later Program to US Market By Kanesa D | Published 2023-03-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/apple-pay-later References: [financemagnates](https://www.financemagnates.com/fintech/apple-introduces-apple-pay-later-to-us-market/) & [apple](http://apple.com)  Apple's buy-now, pay-later (BNPL) solution, Apple Pay Later, is now available in the US markets. With the help of the new offering, customers will be able to make four interest- and fee-free payments over six weeks for their purchases. In collaboration with [Mastercard](https://www.trendhunter.com/trends/instore-installment-payment) and [Goldman Sachs](https://www.trendhunter.com/trends/apple-card-savings-account), Apple will integrate the new feature into the [Apple Wallet](https://www.trendhunter.com/trends/apple-tap-to-pay). The business claims that Goldman Sachs issues the payment credential required to perform Apple Pay Later transactions while Mastercard manages the installment feature. In an effort to combat the adverse effects of inflation, many businesses have launched new BNPL solutions to help consumers with high costs. "Apple Pay Later was designed with our users’ financial health in mind, so it has no fees and no interest, and can be used and managed within Wallet, making it easier for consumers to make informed and responsible borrowing decisions,” explained Jennifer Bailey, the Vice President of Apple Pay and Apple Wallet. Image Credit: Apple ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 16% | Activity: 15% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **BNPL Expansion:** BNPL solutions are becoming increasingly popular among businesses and consumers, presenting an opportunity for companies to expand into this space and offer creative solutions like Apple Pay Later. - **Consumer Financial Health:** Companies are prioritizing consumer financial health by offering fee-free and interest-free BNPL solutions like Apple Pay Later, presenting an opportunity for disruption in the finance and fintech industries. - **Mobile Payment Innovation:** The integration of BNPL solutions like Apple Pay Later into mobile payment platforms like Apple Wallet presents an opportunity for innovation in the technology and financial industries. ### Sectors Adopting This - **Finance:** The rise of BNPL solutions presents an opportunity for disruption in the traditional finance industry as consumers seek alternative lending and payment options. - **Fintech:** Fintech companies can take advantage of the increasing popularity of BNPL solutions like Apple Pay Later by offering innovative payment and lending solutions to consumers. - **Mobile Payment:** The integration of BNPL solutions like Apple Pay Later into mobile payment platforms presents an opportunity for disruption and innovation in the mobile payment industry. ## Related on Trend Hunter - [Post-Purchase Payment Features](https://www.trendhunter.com/trends/swipe-to-finance.md) - [Flexible Payment Features](https://www.trendhunter.com/trends/flexible-payments.md) - [Expanded Purchase Financing Tools](https://www.trendhunter.com/trends/klarna-6.md) - [BNPL-Enabled Home Retailers](https://www.trendhunter.com/trends/at-home1.md) - [BNPL Bank Programs](https://www.trendhunter.com/trends/marqueta.md) - [In-Store Installment Payment Features](https://www.trendhunter.com/trends/instore-installment-payment.md) - [BNPL-Backed Credit Cards](https://www.trendhunter.com/trends/klarna-5.md) - [Contactless Payment Accepting Tools](https://www.trendhunter.com/trends/tap-to-pay.md) - [BNPL Shopping Subscriptions](https://www.trendhunter.com/trends/klarna-4.md)