# Tech Brand HIV/AIDS Campaigns Apple is Marking World AIDS Day with Apple Pay Donations By Michael Hemsworth | Published 2021-12-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/apple-pay-donations References: [geeky-gadgets](https://www.geeky-gadgets.com/apple-supports-world-aids-day-with-apple-pay-donations-01-12-2021/) & [apple](https://www.apple.com/newsroom/2021/12/15-years-fighting-aids-with-red-apple-helps-raise-nearly-270-million/)  Tech brand Apple is celebrating its 15 year partnership with (RED) with a campaign starting today for World AIDS Day that will see it making a series of [Apple Pay](https://www.trendhunter.com/trends/apple-tap-to-pay) donations to support the [fight against HIV/AIDS](https://www.trendhunter.com/trends/hiv-care-innovation) and COVID-19. The campaign will see the brand supporting the (RED) Global Fund by donating $1 for everyday purchase made using Apple Pay on the brand's website, the Apple Store app or at its brick and mortar locations. The campaign is being launched December 1 and will run through December 6, 2021. The Apple Pay donations campaign in support of World AIDS Day is being launched alongside a series of [Apple Watch](https://www.trendhunter.com/trends/apple-2025-pride-collection) faces in red that users can download to show their solidarity for all those affected by HIV/AIDS and COVID-19. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 20% | Activity: 6% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Global Fund Donations:** Apple’s donation campaign may inspire other brands to collaborate with (RED) Global Fund and help support the fight against HIV/AIDS and COVID-19 through their products and services. - **Social Responsibility Integration:** Increasingly, socially responsible brands like Apple are incorporating advocacy and awareness campaigns like their World AIDS Day campaign into their business strategies. - **Tech-driven Impact:** The use of tech tools such as Apple Pay and Apple Watch to encourage charitable giving and raise awareness for global health issues can pave way for similar tech-driven initiatives for social causes. ### Industries Being Reshaped - **Technology:** Tech companies have the power to leverage their products and services for social good and make a positive impact, generating loyalty and trust with customers. - **Healthcare:** Collaborating with organizations like (RED) Global Fund and incorporating initiatives that address global health issues into business models can align healthcare businesses with social responsibility goals. - **Retail:** Retail brands can increase community engagement and positively influence purchase decisions by incorporating cause marketing efforts into business strategies, and donating to causes that align with company values. ## Related on Trend Hunter - [Confetti-Style Pride Month Accessories](https://www.trendhunter.com/trends/apple-watch-pride-edition-sport-band.md) - [Prideful Modernist Tech Collections](https://www.trendhunter.com/trends/apple-2025-pride-collection.md) - [Pride Month Technology Products](https://www.trendhunter.com/trends/2024-pride-collection.md) - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [College-Focused Accessibility Campaigns](https://www.trendhunter.com/trends/im-not-remarkable.md) - [Vibrant Snowy Holiday Campaigns](https://www.trendhunter.com/trends/share-the-joy.md) - [Autism Awareness Tech Products](https://www.trendhunter.com/trends/coolify.md) - [Accessibility-Centered Ads](https://www.trendhunter.com/trends/apples-holiday-ad.md) - [Cause-Benefiting Scent Capsules](https://www.trendhunter.com/trends/aroma360.md)