# Tech Giant Streaming Services Apple Music Positions Itself Against Companies Like Spotify By Meghan Young | Published 2015-06-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apple-music References: [theverge](http://www.theverge.com/2015/6/8/8729481/apple-music-streaming-service-wwdc-15) & [apple](http://www.apple.com) [Spotify](https://www.trendhunter.com/trends/roku) has manage to stay ahead of the streaming music race for some time now, but that might all change thanks to [Apple](https://www.trendhunter.com/trends/primephonic) Music. Recently announced at the Worldwide Developers Conference (WWDC), Apple Music will not only be a [streaming music service](https://www.trendhunter.com/trends/go-music), but also combine it with music downloads and streaming radio in a single app. Competitively priced at $9.99 for individuals and $14.99 for a family of up to six, Apple Music will launch at the end of this month and include an exciting incentive -- Drake's new album. Apple CEO Tim Cook says, "We’ve had a long relationship with music. And music has had a rich history of change, some of which we’ve played a part in." At its core, Apple Music hopes to stand out in terms of features and exclusive content. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 18% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Streaming Consolidation Trend:** The trend is for streaming services to consolidate music downloads and streaming radio into one app like Apple Music. - **Exclusive Content Trend:** The trend is for streaming services to offer unique and exclusive content like Apple Music's exclusive access to Drake's new album. - **Competitive Pricing Trend:** The trend is for streaming services to be priced competitively like Apple Music's $9.99 for individuals and $14.99 for families of up to six. ### Industries Being Reshaped - **Music Streaming Industry:** Innovation opportunities within the music streaming industry include consolidating features into a single app, offering exclusive content, and pricing competitively. - **Music Production Industry:** The music production industry can take advantage of the exclusive content trend by partnering with streaming services to offer new releases and exclusive content. - **Technology Industry:** The technology industry can benefit from the trend of continuing to advance streaming services by innovating new features like consolidating downloads and streaming radio as seen in Apple Music. ## Related on Trend Hunter - [TV Music Streaming Apps](https://www.trendhunter.com/trends/roku.md) - [HiFi Audio Subscriptions](https://www.trendhunter.com/trends/hifi-audio.md) - [Curated Music Discovery Playlists](https://www.trendhunter.com/trends/discovery-station.md) - [Streaming Service Wellness Initiatives](https://www.trendhunter.com/trends/apple-music-sound-therapy.md) - [Singalong Streaming Service Features](https://www.trendhunter.com/trends/apple-music-sing.md) - [Immersive DJ Streaming Sets](https://www.trendhunter.com/trends/spatial-audio-with-dolby-atmos.md) - [Classical Music App Extensions](https://www.trendhunter.com/trends/apple-music-classical.md) - [Integrated Automotive Streaming Services](https://www.trendhunter.com/trends/apple-music-integration.md) - [Spatial Audio Brand Partnerships](https://www.trendhunter.com/trends/sonos-and-apple-music.md)