# Fashion House Curated Playlists Balenciaga is Creating Apple Music Playlists By Ell Smith | Published 2020-09-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/apple-music-playlists References: [hypebae](https://hypebae.com/2020/9/balenciaga-apple-music-playlist-my-name-is-demna-gvasalia-merch-limited-edition-t-shirts-hoodies-release) & [balenciaga](https://www.balenciaga.com/hk/all/balenciaga-music-all) The iconic fashion house [Balenciaga](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini) has announced the launch of [curated apple music playlists](https://www.trendhunter.com/trends/hyperpersonalized-playlists-spotify-is-using-advanced-ai-to-create-a-connec), which are set to accompany a small collection of clothing. This exciting announcement comes on the heels of a collaboration with Cardi B, in which the fashion house featured the rapper on a billboard in Paris. The songs selected for the playlist will include artists that have inspired the brand's designs throughout the years. The playlists are being created by the brand's [creative director Demna Gvasalia](https://www.trendhunter.com/trends/balenciaga-by-demna), who also founded the luxury streetwear label Vetements. According to Gvasalia “The Balenciaga x Apple Music playlists will be by some of my favorite music artists, each of whom I have personally selected. These playlists will represent their personal tastes and influences, giving insight into what they listen to in their own lives,” Image Credit: Balenciaga ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 22% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Curated Playlists:** Fashion brands are leveraging curated playlists to connect with customers and promote clothing collections. - **Brand-artist Collaborations:** Collaborations between fashion brands and musicians can facilitate creative, cross-industry partnerships. - **Personalized Experiences:** Creating personalized experiences through curated playlists can enhance brand loyalty and offer new opportunities for cross-promotion. ### Sectors Adopting This - **Fashion:** Fashion industry leaders can leverage curated playlists to enhance the customer experience and connect with their target market. - **Music:** Curated playlists can offer a new revenue stream for artists and provide opportunities for cross-promotion with other industries. - **Technology:** Tech companies can facilitate playlist creation and curation, offering new tools for fashion and music industry professionals. ## Related on Trend Hunter - [Luxury Auto-Branded Fashion Lines](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini.md) - [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md) - [Creative Premium Collaborative Initives](https://www.trendhunter.com/trends/engineered-by-balenciaga.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Sporty Luxe Fashion Capsules](https://www.trendhunter.com/trends/the-balenciaga-x-nba.md) - [Luxury Spatial Computing Apps](https://www.trendhunter.com/trends/balenciaga-app.md) - [Luxe Slope-Ready Fashion Capsule](https://www.trendhunter.com/trends/skiwear-collection.md)