# Community-Focused Piazza Stores The Apple Milan Store Features a Gorgeous Public Piazza By Justin Lam | Published 2018-07-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/apple-milan-store References: [cultofmac](https://www.cultofmac.com/564867/apples-stunning-new-milan-store-is-an-elemental-masterpiece/) & [apple](https://www.apple.com/newsroom/2018/07/apple-piazza-liberty-opens-thursday-in-milan/) Apple has achieved widespread recognition thanks to its incredible eye for aesthetics and its newest [Apple Milan](https://www.trendhunter.com/trends/apple-miami-worldcenter) store showcases this obsession perfectly. Located at [Apple Piazza Liberty](https://www.trendhunter.com/trends/battersea-power-station-1), this new retail space aims to revitalize a piazza in the center of Milan and includes a grand public space as well as a retail location below. Designed alongside [Foster + Partners](https://www.trendhunter.com/trends/foster-partners4), the Apple Milan store features an expansive glass fountain exterior that serves as the entrance to the store and as a backdrop to the large outdoor amphitheater. The store itself will focus on the idea of shared learning and will offer free hourly sessions on photography, film-making, music creation, coding, design, and other ventures. The outdoor piazza will be open to the public 24 hours a day and will also play host to special events throughout the year. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 50% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Key Themes Behind This Trend - **Public Piazza Revitalization:** Disruptive innovation opportunity: Transforming public spaces into interactive retail environments, integrating design and community engagement. - **Shared Learning Retail Spaces:** Disruptive innovation opportunity: Creating retail spaces that offer free educational sessions and promote skill development among customers. - **Aesthetic-oriented Retail Design:** Disruptive innovation opportunity: Combining beautiful architecture and design to create visually captivating retail experiences that attract customers. ### Where This Applies - **Retail Space Design:** Disruptive innovation opportunity: Developing innovative design concepts for retail spaces that prioritize community interaction and aesthetic appeal. - **Education and Learning:** Disruptive innovation opportunity: Integrating educational components into retail experiences, promoting continuous learning and skill acquisition. - **Event Management and Hosting:** Disruptive innovation opportunity: Creating unique event experiences within retail spaces to engage customers and drive foot traffic. ## Related on Trend Hunter - [Updated Tech-Brand Store Locations](https://www.trendhunter.com/trends/battersea-power-station-1.md) - [Art Deco-Inspired Tech Retailers](https://www.trendhunter.com/trends/apple-miami-worldcenter.md) - [Timber-Clad Mumbai Tech Stores](https://www.trendhunter.com/trends/apple-bkc.md) - [Tech-Base Workspace Designs](https://www.trendhunter.com/trends/foster-partners4.md) - [Community-Driven Retail Stores](https://www.trendhunter.com/trends/stone-islands-munich-store.md) - [Sculptural Luxury Fashion Stores](https://www.trendhunter.com/trends/new-store-in-milan.md) - [Mirrored Sculpture Installations](https://www.trendhunter.com/trends/sabine-marcelis-1.md) - [Luxurious Retail Boutiques](https://www.trendhunter.com/trends/luxurious-retail-boutique.md) - [Store-Opening Delicate Artful Wallpapers](https://www.trendhunter.com/trends/apple-china.md)