# Proprietary Processor Laptops The Latest 13-Inch Apple MacBook Pro Has the New M1 Chip By Michael Hemsworth | Published 2020-11-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apple-macbook-pro References: [thegadgetflow](https://thegadgetflow.com/portfolio/13-macbook-pro-with-m1/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+thegadgetflow) & [apple](https://www.apple.com/macbook-pro-13/?utm_source=GadgetFlow&utm_medium=GadgetFlow&utm_campaign=GadgetFlow) The latest 13-inch [Apple](https://www.trendhunter.com/trends/macbook-pro-13) [MacBook Pro](https://www.trendhunter.com/trends/apple-macbook-pro-with-m5) has been unveiled by the brand as one of its most powerful computing options yet that will deliver exceptional capabilities for professionals and prosumers alike. The laptop is powered by the all-new [proprietary M1 processor](https://www.trendhunter.com/trends/minisforum-m1), which features an eight-core layout that will support 2.8-times faster performance over previous generations to make it ideal for app developers and photography editors. The system is also five-times faster and paired with an active cooling system that will keep it running smoothly for extended periods. The 13-inch Apple MacBook Pro laptop is rounded out with impressive battery performance that includes up to 20 hours of video playback or 17 hours of web browsing. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 4% | Activity: 2% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### What's Driving This Trend - **Proprietary Processor Laptops:** The latest MacBook Pro with the new M1 chip showcases the trend of laptops incorporating proprietary processors. - **Enhanced Performance:** The M1 chip's 2.8-times faster performance presents disruptive innovation opportunities in industries that heavily rely on computing power. - **Extended Battery Life:** The impressive battery life of up to 20 hours of video playback or 17 hours of web browsing in the MacBook Pro opens doors for disruptive innovations in portable electronic devices. ### Who This Affects Most - **Information Technology:** In the IT industry, the trend of proprietary processor laptops creates opportunities for disruptive innovation in computing devices and software development. - **Creative Industries:** The enhanced performance of the MacBook Pro with the M1 chip introduces disruptive innovation possibilities in fields such as app development and photography editing. - **Consumer Electronics:** The extended battery life in the MacBook Pro paves the way for disruptive innovations in portable electronic devices, such as smartphones and tablets. ## Related on Trend Hunter - [Professional Workflow Laptop Models](https://www.trendhunter.com/trends/macbook-pro-13.md) - [Compact Hyper-Speedy Laptops](https://www.trendhunter.com/trends/apple-macbook-pro-with-m5.md) - [Angular Power-Amplified Laptops](https://www.trendhunter.com/trends/latest-macbook-pro.md) - [Upgraded Creator-Focused Laptops](https://www.trendhunter.com/trends/macbook-pro-m4.md) - [Hyper-Portable Productivity Laptops](https://www.trendhunter.com/trends/macbook-air-models.md) - [Hyper-Slim Style-Matching Laptops](https://www.trendhunter.com/trends/latest-macbook-air.md) - [Ultra-Slim Powerful Laptops](https://www.trendhunter.com/trends/m2-macbook-air.md) - [Pro-Grade Expansion-Supporting Computers](https://www.trendhunter.com/trends/latest-apple-mac-pro.md) - [Computer-Grade Processor Tablets](https://www.trendhunter.com/trends/nextgeneration-ipad-pro.md)