# High-Power Desktop-Friendly Computers The New Apple Mac Studio Has the M2 Max or the M2 Ultra Chip By Michael Hemsworth | Published 2023-06-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apple-mac-studio References: [apple](https://www.apple.com/newsroom/2023/06/apple-unveils-new-mac-studio-and-brings-apple-silicon-to-mac-pro/)  High-power computers are often associated with a large footprint, but that's something the newly unveiled Apple Mac Studio is here to help change. The desktop computer is powered by Apple silicon with the M2 Max or [M2 Ultra](https://www.trendhunter.com/trends/mac-studio-1) to help professionals get more done and easily handle multitasking from their workstation. The computer can be configured with up to 192GB of unified memory to ensure resource-intensive tasks can be managed with ease. The new Apple Mac Studio is rated to be 50% faster than the previous generation of the computer and four-times faster than the [Intel](https://www.trendhunter.com/trends/mac-studio)-based 27-inch [iMac](https://www.trendhunter.com/trends/invzi-maghub-2) when configured with the M2 Max. The computer is compact enough to be positioned on virtually any desktop and boasts a range of connectivity ports for impressive productivity. Image Credit: Apple ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 25% | Activity: 19% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### What Makes This Trend Stand Out - **Compact High-power Computers:** As desktop computers become more compact and high-powered, there are opportunities for brands to innovate and offer products to professionals who value mobility. - **Apple Silicon Chip:** The new Apple Silicon chip offers opportunities to brands to create faster and more efficient computers, smartphones, and other electronics with the company's proprietary chips. - **Unified Memory for Resource-intensive Tasks:** With unified memory, users can manage resource-intensive tasks with ease, and there are opportunities for brands to innovate and offer efficient products in various industries where intensive computing is required. ### Sectors Adopting This - **Professional Computing:** The professional computing industry can take advantage of compact, high-powered computers and powerful chips to create efficient products that cater to various professionals. - **Consumer Computing:** The consumer computing industry can benefit from the faster and more efficient chips and memory, providing innovative products or upgrades, allowing customers to multitask with ease. - **Smartphone and Tablet Industry:** The Apple Silicon chip offers potential for using proprietary chips in smartphones and tablets to create a new era of faster, more efficient, and high-performing devices. ## Related on Trend Hunter - [Ultra-Fast Compact Computers](https://www.trendhunter.com/trends/mac-studio.md) - [Powerful Multi-Use Applications](https://www.trendhunter.com/trends/mac-studio-1.md) - [Powerful Pint-Sized Computers](https://www.trendhunter.com/trends/mac-mini.md) - [Ultra-Slender All-in-One Computers](https://www.trendhunter.com/trends/apple-imac-m3.md) - [Pro-Grade Expansion-Supporting Computers](https://www.trendhunter.com/trends/latest-apple-mac-pro.md) - [Redesigned Miniature Computers](https://www.trendhunter.com/trends/mac-mini-m4.md) - [Carbon-Neutral Compact Desktops](https://www.trendhunter.com/trends/m4-mac.md) - [Demure High-Power Laptop Models](https://www.trendhunter.com/trends/new-apple-macbook-pro.md) - [Angular Power-Amplified Laptops](https://www.trendhunter.com/trends/latest-macbook-pro.md)