# Fruit-Created Gins Wrecking Coast Distillery Created a Unique Apple Juice Gin By Justin Lam | Published 2018-05-03 | Updated 2018-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/apple-juice-gin References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2018/05/cornish-distillery-creates-apple-juice-gin-for-new-london-restaurant/) & [thespiritsbusiness](https://www.thespiritsbusiness.com/2018/04/wrecking-coast-distills-cornerstone-exclusive-gin/) Cornish-based distillery Wrecking Coast, perhaps best known for its [clotted cream gin](https://www.trendhunter.com/trends/croissant-gin), has partnered with London restaurant Cornerstone to create a unique apple juice gin. The botanicals used in this gin are fairly typical, with juniper, coriander, Seville orange, Sicilian lemon, lime and [pink grapefruit peel](https://www.trendhunter.com/trends/beefeater-grapefruit), rosehip and rowan berry. However, instead of water, this spirit uses [cloudy apple juice](https://www.trendhunter.com/trends/daily-dose-1) from the Polgoon Vineyard and Orchard. This apple juice gin was a first for Wrecking Coast but managed to achieve the goals of creating a "simple, layered, flavor profile with an apple base." Distilled and designed for the latest Tom Brown restaurant, this gin was thought up by Craig Penn, a partner at Wrecking Coast Distillery. The apple juice gin was made closely with Brown and his team at Cornerstone to accompany the flavors explored in the menu. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 18% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Fruit-infused Spirits:** The trend of using fruit juices in spirits as a unique selling point is growing, presenting opportunities for distilleries to experiment with unique flavor profiles and market to a wider audience. - **Collaborative Distilleries:** Partnerships between distilleries and restaurants are increasing, opening opportunities for unique flavor collaborations and distribution channels for small batch products. - **Gin Resurgence:** Gin's popularity is on the rise, creating opportunities for innovation and experimentation in botanicals and flavors to capture the attention of a growing market. ### Industries Being Reshaped - **Alcoholic Beverage Manufacturing:** Distilleries can explore fruit-infused spirits to tap into a growing market of consumers seeking unique and flavorful alcoholic beverages. - **Hospitality and Foodservice:** Collaborations between distilleries and restaurants offer opportunities for unique flavor experiences and product integration in dining experiences. - **Retail and Distribution:** As gin's popularity rises, retail and distribution channels can seize the opportunity to offer unique and flavorful products that appeal to a growing market of consumers seeking innovative and sophisticated alcoholic beverages. ## Related on Trend Hunter - [Gin Barrel Aged Ciders](https://www.trendhunter.com/trends/aged-cider.md) - [Fruit-Forward Gin Liqueurs](https://www.trendhunter.com/trends/penrhos-gin-liqueurs.md) - [Flavorful Gin Innovations](https://www.trendhunter.com/trends/ginuary.md) - [Fruity Eye-Catching Gins](https://www.trendhunter.com/trends/beefeater-rhubarb-cranberry.md) - [British Cuisine-Inspired Gins](https://www.trendhunter.com/trends/820-spirits-gins.md) - [Fruit-Forward Summertime Gins](https://www.trendhunter.com/trends/tamworth-garden-watermelon-flavored-gin.md) - [Upcycled Strawberry Gins](https://www.trendhunter.com/trends/strawberry-gin-liqueur.md) - [Wine-Inspired Gin Spirits](https://www.trendhunter.com/trends/pinot-noir-gin.md) - [Savory Crayfish Spirits](https://www.trendhunter.com/trends/crayfish-gin.md)