# Hybrid Cereal Breakfast Pastries Apple Jacks Pop-Tarts Have a Sweet Apple and Cinnamon Flavor By Michael Hemsworth | Published 2023-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/apple-jacks-poptarts References: [snackandbakery](https://www.snackandbakery.com/articles/108460-kellogg-introduces-pop-tarts-with-apple-jacks-flavors-baked-in) & [poptarts](https://www.poptarts.com/en_US/home.htm)  The [Apple](https://www.trendhunter.com/trends/apple-jacks-slime) Jacks Pop-Tarts are the latest [flavored breakfast pastry](https://www.trendhunter.com/trends/poptarts-x-girl-scouts) from [Kellogg's](https://www.trendhunter.com/trends/poptarts-smores-choco-marshmallow) that promises to provide an alternative way for avid fans of the namesake cereal to enjoy. The pastry features the signature golden crust that's packed with an Apple Jacks-flavored pastry and topped with a frosting. The frosting is accented by orange and green sprinkles to further drive home the Apple Jacks-themed nature of the pastry. The product is crafted in the US and is set to start hitting store shelves in March before a wider, nationwide launch in April. Senior Director of Marketing Heidi Ray commented on the Apple Jacks Pop-Tarts saying, "With over 50% of Apple Jacks households also purchasing Pop-Tarts, we believe this new flavor will bring families the best of both into one crazy good offering." Image Credit: Kellogg Co. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 59% | Activity: 62% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Flavored Pastries:** Expanding the hybrid flavor trend extends to pastries as a lesser known category, inspiring innovation opportunities for other unique combinations of flavors. - **Cereal-themed Foods:** The success of Apple Jacks Pop-Tarts indicates potential for other cereal-themed food products, creating a unique marketing opportunity in the food industry. - **Brand Extension Through Flavor Collaboration:** Collaborating with brands to extend the flavor of popular everyday snacks presents a disruptive innovation opportunity in the food industry. ### Sectors Adopting This - **Food and Beverage:** The trend of cereal-themed food such as Apple Jacks Pop-Tarts creates new product opportunities for food and beverage companies. - **Consumer Packaged Goods:** Collaborations between brands to create new flavors and products can lead to increased market share and product differentiation, presenting an innovation opportunity in the consumer packaged goods industry. - **Retail:** Hybrid flavored pastries such as the Apple Jacks Pop-Tarts can generate increased sales and create marketing opportunities within the retail space. ## Related on Trend Hunter - [Donut-Flavored Toaster Pastries](https://www.trendhunter.com/trends/pop-tarts-donuts.md) - [Chocolate-Filled Breakfast Pastries](https://www.trendhunter.com/trends/pop-tarts-1.md) - [Cinnamon Roll Breakfast Pastries](https://www.trendhunter.com/trends/frosted-cinnamon-roll-poptarts.md) - [Sweet Fall-Flavored Breakfasts](https://www.trendhunter.com/trends/pop-tarts-frosted-pumpkin.md) - [Iconic Bakery Staple Reinventions](https://www.trendhunter.com/trends/snickerdoodle-poptarts.md) - [Crunchy Toaster Pastry Snacks](https://www.trendhunter.com/trends/poptarts-crunchy-poppers.md) - [Winter Weather Breakfast Pastries](https://www.trendhunter.com/trends/poptarts-frosted-marshmallow-hot-cocoa.md) - [Baked Good-Inspired Toaster Pastries](https://www.trendhunter.com/trends/poptarts-frosted-banana-bread.md) - [Breakfast Pastry Cookies](https://www.trendhunter.com/trends/chip-city-cookies-and-kellanova.md)