# Apple iTV By Eva Rubenov | Published 2006-09-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apple-itv References: [techeblog](http://www.techeblog.com/index.php/tech-gadget/video-steve-jobs-unveils-itv) [Apple](https://www.trendhunter.com/trends/twelve-south-tvtv-for-apple-tv) CEO Steve Jobs revealed Apple [iTV](https://www.trendhunter.com/trends/ai-generated-ad-service), coming in Q1 2007. iTV allows you to wirelessly stream music and videos from your TV or PC to a cool portable iTV. The iTV box will cost $299 and is the size of a paperback novel. **Implications** - People are constantly looking forward to new technology, and will even stand outside for hours before a store opens to get their hands on the newest gadget. Brands that market their new releases well will generate this type of enthusiasm that ensures the new product will sell out the second it hits shelves. Apple is a good example of a brand that knows how to develop consumer excitement and market its products well. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 88% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Wireless Streaming:** Opportunity for tech companies to develop innovative wireless streaming solutions for music and videos. - **Portable Devices:** Potential for companies to create compact and portable devices that offer seamless streaming capabilities. - **Marketing Hype:** Brands that generate excitement and hype around their product releases have the potential to create high demand and sales. ### Sectors Adopting This - **Consumer Electronics:** Disruption opportunities exist for consumer electronics companies to develop advanced wireless streaming devices. - **Entertainment:** Innovative solutions can revolutionize the way entertainment content is accessed and consumed. - **Advertising and Marketing:** Companies that specialize in marketing and creating hype can help brands generate excitement for their products and drive sales. ## Related on Trend Hunter - [Blazing-Fast Media Players](https://www.trendhunter.com/trends/2022-apple-tv-4k.md) - [Cubic Streaming Box Monitors](https://www.trendhunter.com/trends/twelve-south-tvtv-for-apple-tv.md) - [Immersive Virtual Television Experiences](https://www.trendhunter.com/trends/future-of-tv.md) - [New Tech Product Announcements](https://www.trendhunter.com/trends/new-tech-products.md) - [Tech Company Release Conferences](https://www.trendhunter.com/trends/peek-performance.md) - [Adaptable Wireless TVs](https://www.trendhunter.com/trends/tv-innovations.md) - [Fully-Integrated Streaming Devices](https://www.trendhunter.com/trends/virgin-media.md) - [Wireless Transparent Oled TVs](https://www.trendhunter.com/trends/lg-signature-oled-t.md) - [Ultra-Thin Wireless TVs](https://www.trendhunter.com/trends/oled-evo-w6.md)