# Bookmark Bracelets The Apple iRead Concept by Alvar Sans is Ideal for MacBookworms By Marissa Brassfield | Published 2010-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/apple-iread-concept References: [behance.net](http://www.behance.net/Gallery/Punto-de-libro--Pinza/500201) & [alvarsansprtflo.blogspot](http://alvarsansprtflo.blogspot.com/) The Apple iRead concept by Alvar Sans is a bracelet bookmark that can save your page while you're typing away on your laptop (which I'll presume is a MacBook, for the sake of consistent branding). Alvar Sans doesn't indicate whether the Apple iRead concept has any digital features, but it'd be neat if the bracelet also functioned as a wireless remote. With the rise of the iPod and the release of the iPad, Apple-branded concept designs from creatives have been on the rise in a big way. See more shots of the Apple iRead concept above. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 76% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Bookmark Jewelry:** There is an opportunity to disrupt the jewelry market by introducing innovative jewelry pieces that serve a dual-purpose, like bookmark bracelets. - **Smart Accessories:** There is a gap in the market for accessories that are both fashionable and functional, like the Apple iRead Concept bracelet which can save your page while typing on your laptop. - **Multifunctional Gadgets:** There is an opportunity to combine different gadgets into one, like a bracelet that also functions as a wireless remote and bookmarker, as seen in the Apple iRead Concept. ### Who This Affects Most - **Fashion:** In the fashion industry, there is an opportunity to introduce innovative wearable accessories, like bookmark bracelets, for individuals who value both fashion and function. - **Technology:** In the technology industry, there is an opportunity to introduce more multifunctional gadgets, like the Apple iRead Concept bracelet, that streamline various tasks and simplify the user experience. - **Publishing:** In the publishing industry, there is an opportunity to collaborate with fashion or technology companies to provide innovative bookmarking solutions for booklovers who use both physical and digital books. ## Related on Trend Hunter - [Book-Shaped Transparent Bookmarks](https://www.trendhunter.com/trends/transparent-bookmark.md) - [90s-Era Computer Smartwatches](https://www.trendhunter.com/trends/apple-watch-g3.md) - [Immersive All-Screen Laptops](https://www.trendhunter.com/trends/macbook-folio.md) - [Mobile Reading Accessories](https://www.trendhunter.com/trends/astropads-new-bookcase.md) - [Highlighter-Inspired Reading Devices](https://www.trendhunter.com/trends/digital-highlighter.md) - [Book-Inspired Tech Organizers](https://www.trendhunter.com/trends/twelve-south-bookbook-caddysack.md) - [Leather-Bound Connected Notebooks](https://www.trendhunter.com/trends/connected-notebooks.md) - [Slender Touch Interface Peripherals](https://www.trendhunter.com/trends/magic-bar.md) - [Angled Dual-Display Smartwatches](https://www.trendhunter.com/trends/apple-watch-concept.md)