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# 24 Carat Gold iPod

By Hobbyist | Published 2007-04-23 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/apple-ipod-in-pure-24-carat-gold-as-precious-as-your-music
References: [gearlog](http://www.gearlog.com/2007/04/24carat_gold_ipod.php)

For $600 and $800 you can have your own iPod plated in 24-carat gold - proving that your music is as precious to you as gold. The [iPods](https://www.trendhunter.com/trends/ipod-classic-iphone-17-case) currently available in gold include the 8GB Nano and the 30GB or 80GB iPod Video.

**Implications** - Today's prestige-obsessed consumer can appreciate any opportunity to boast their ability to spend, especially in the midst of a credit crunch. Over indulgence is the antidote to all of the rationing and careful financial considerations consumers have to take in the recession, causing a boom in [excessively opulent products](https://www.trendhunter.com/trends/huawei-mate-xt-ultimate-design-gold-dragon) such as this [24-carat gold iPod](https://www.trendhunter.com/trends/caviar-iphone-16-pro). Though some may see this as pointless, this iPod is a must have for consumers looking to flash their cash.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 73% | Activity: 45% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What's Driving This Trend

- **Excessively Opulent Products:** Creating products that cater to the desire of consumers to showcase their wealth and luxury, even in uncertain economic times.
- **Prestige-obsessed Consumer:** Identifying and targeting consumers who value and prioritize prestige and exclusivity in their purchase decisions.
- **Credit Crunch Indulgence:** Developing products that provide an escape from financial constraints and offer a sense of luxury and extravagance in spite of economic challenges.

### Who This Affects Most

- **Luxury Electronics:** Exploring the production of high-end electronic devices that incorporate luxurious materials to meet the demand for exclusive and extravagant products.
- **Fashion and Accessories:** Creating luxury fashion items and accessories that highlight wealth and status, allowing consumers to showcase their financial success.
- **Personal Luxury Goods:** Capitalizing on the need for consumers to indulge in opulent and extravagant products, such as 24-carat gold iPods, as a statement of their financial well-being.

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