# Spy Commercials Apple iPhone 3G S ‘Break In' By Ayman | Published 2009-06-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apple-iphone-3g-s-break-in References: [trendhunter](http://www.trendhunter.com/ayman) & [apple](http://www.apple.com/iphone/) [Apple](https://www.trendhunter.com/trends/apple-and-spike-jonze) has collaborated with famed director and filmmaker David Fincher on a new [cinematic commercial](https://www.trendhunter.com/trends/droga5s-wake-up) for the iPhone 3G S. Apple wants you to know that even though the iPhone 3G S might look like the previous model, it offers a video recording feature that will entice the few people who resisted its temptation so far. The director of classics like ‘Fight Club’ and ‘Se7en’ came up with a spy-themed spot entitled ‘Break In,’ that showcases the [video recording capabilities](https://www.trendhunter.com/trends/spycam) of the new Apple iPhone 3G S. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 63% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Cinematic Commercials:** Opportunity for brands to collaborate with renowned filmmakers to create visually compelling ads. - **Video Recording Features:** Demand for smartphones with enhanced video recording capabilities creates opportunities for innovation in mobile technology. - **Spy-themed Advertising:** Use of espionage themes in commercials to captivate and engage audiences with products and features. ### Industries Being Reshaped - **Smartphones:** Innovation in smartphone technology to integrate advanced video recording features. - **Advertising:** New ways for brands to create immersive and captivating commercials by collaborating with filmmakers. - **Entertainment:** Opportunities for the entertainment industry to create unique and engaging advertising content using cinematic storytelling techniques. ## Related on Trend Hunter - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Smartphone-Filmed Festive Campaigns](https://www.trendhunter.com/trends/little-garlic.md) - [Smartphone-Shot Live-Actions Films](https://www.trendhunter.com/trends/midnight-film.md) - [Nostalgic Lunar New Year Spots](https://www.trendhunter.com/trends/chinese-new-year-film.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md) - [Smartphone-Shot Festive Short Films](https://www.trendhunter.com/trends/i-made-a-mixtape-for-you.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md)