# Consumer-Inspired Tablet Ads This Apple iPad Air Ad Shows Its Range of Diverse Applications By Laura McQuarrie | Published 2014-01-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apple-ipad-air-ad References: [creativecriminals](http://creativecriminals.com/tv-commercials/apple-verse/) This new [Apple](https://www.trendhunter.com/trends/im-not-remarkable) [iPad Air](https://www.trendhunter.com/trends/apple-ipad-air) ad entitled ‘Your Verse’ takes inspiration from the diverse uses of the tablet and the many different ways its consumers put it to use. The theme of the commercial is taken from a line from ‘O Me! O Life!’ by Walt Whitman, “That the powerful play goes on, and you may contribute a verse,” that is also mentioned in the ad. Apple notes that they are “humbled and inspired” by the ways people put the Apple iPad Air to use. In the commercial this includes activities like managing wind turbines, [creating art](https://www.trendhunter.com/trends/creator-odyssey), sports training, building scenes for movies and shooting movies as well. It’s truly a testament to the diverse capabilities and the power of its most ultra thin tablet yet. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 19% | Activity: 58% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Consumer-inspired Ads:** Apple's iPad Air ad takes inspiration from diverse uses of the tablet and its consumers, showcasing its range of applications. - **Uses of Tablet Technology:** The commercial shows how tablet technology can be used for activities like managing wind turbines, creating art, sports training, and film making. - **Inspirational Branding:** Apple notes that they are 'humbled and inspired' by the ways people use their products, highlighting the importance of inspirational branding. ### Who This Affects Most - **Tablet Manufacturing:** The diverse applications showcased in the ad highlight opportunities for innovation and expansion in the tablet manufacturing industry. - **Media and Entertainment:** The commercial highlights the use of tablet technology in film making, signaling opportunities for growth and innovation in the media and entertainment industry. - **Renewable Energy:** The ad shows the use of tablets in managing wind turbines, presenting opportunities for innovation and expansion in the renewable energy industry. ## Related on Trend Hunter - [Featherlight 5G-Enabled Tablets](https://www.trendhunter.com/trends/apple-ipad-air.md) - [College-Focused Accessibility Campaigns](https://www.trendhunter.com/trends/im-not-remarkable.md) - [Digital Craft Platforms](https://www.trendhunter.com/trends/apple-and-design-miami.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Highly Portable Productivity Tablets](https://www.trendhunter.com/trends/new-apple-ipad-air.md) - [Accessibility-Centered Ads](https://www.trendhunter.com/trends/apples-holiday-ad.md) - [Ultra-Portable Productivity Tablets](https://www.trendhunter.com/trends/latest-ipad-air.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md)