# Sculpted Tech Brand Supercars This Apple iCar Concept Imagines a Tech-Rich EV By Michael Hemsworth | Published 2022-09-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/apple-icar-concept References: [yankodesign](https://www.yankodesign.com/2022/09/01/apple-supercar-concept-with-a-distinct-audi-and-lamborghini-inspired-design-is-the-ev-we-absolutely-need/?utm_source=rss&utm_medium=rss&utm_campaign=apple-supercar-concept-with-a-distinct-audi-and-lamborghini-inspired-design-is-the-ev-we-absolutely-need) & [echostudio.xyz](https://echostudio.xyz/)  This Apple iCar concept has been designed by the Ukraine-based Echo Studio as a rendering of what a vehicle from the namesake tech brand might look like if ever created. The vehicle maintains a sleek form that calls to mind some of the aesthetics from Audi and Lamborghini, but has a visual language that's all its own. The car would feature an electric drivetrain for an emissions-free operation and would no doubt highlight the brand's interface for iOS and macOS users to appreciate. The Apple iCar concept is designed with an iPhone-centric shopping experience to help drivers enjoy a virtual reality (VR) showroom. Users can customize the vehicle to their color specifications, change up the wheels, take a 360-degree look and more. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 86% | Activity: 31% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Tech-branded Supercars:** Creating vehicles with a unique and tech-oriented branding opportunity for companies looking to expand their product reach. - **Virtual Reality Showroom:** Designing customized experiences for customers who want to test and interact with products before making a purchasing decision. - **Electric Luxury Vehicles:** Developing emissions-free luxury cars for environmentally-conscious consumers looking for high-end experiences. ### Who This Affects Most - **Automotive:** Opportunities for companies within the automotive industry to adapt to changing consumer preferences towards electric and high-tech vehicles. - **Technology:** Technology companies expanding into the automotive industry to offer innovative and unique products to customers. - **Retail:** Retailers utilizing virtual reality technology for showroom experiences and customized product offerings. ## Related on Trend Hunter - [Patent-Inspired Tech Car Concepts](https://www.trendhunter.com/trends/apple-car-concept.md) - [Tech Brand Sedan Concepts](https://www.trendhunter.com/trends/apple-ava-concept.md) - [360-Degree Maneuverable Car Concepts](https://www.trendhunter.com/trends/rotating-twoseater-pod.md) - [Tech Brand Tractor Models](https://www.trendhunter.com/trends/apple-tractor-pro.md) - [Sleek Tech Brand Drones](https://www.trendhunter.com/trends/apple-drone.md) - [Crystalline Tech Devices](https://www.trendhunter.com/trends/apple-clear-series.md) - [Electric Performance Concepts](https://www.trendhunter.com/trends/audi-vision-gt.md) - [Ultra-Sleek Smartphone Concepts](https://www.trendhunter.com/trends/iphone-16-pro-concept.md) - [Immersive Titanium Smartphone Concepts](https://www.trendhunter.com/trends/iphone-14-ultra-concept.md)