# Apple Indoctrination The Field Trip Program Targets Kids By Marissa Brassfield | Published 2008-10-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/apple-field-trip-program References: [tuaw](http://www.tuaw.com/2008/10/10/apple-stores-welcome-kids-via-field-trip/) & [apple](http://www.apple.com/retail/fieldtrip/) [Apple](https://www.trendhunter.com/trends/apple-and-design-miami) is launching a brand-new series called Field Trip, which invites teachers and their students into an Apple retail store for a one-hour program. Naturally, this is a thinly-veiled marketing opportunity, as kids at this age are rather persuasive. I can hear the chorus of, "Mommy, I need *this* one," as I'm writing this. On the surface, the Field Trip program is a great plan. The kids can either showcase work they've already completed--digital creations like presentations, slideshows, or movies--or create their own projects using the computer workstations within the Apple retail store. And parents and friends are welcome to join students participating in the program to further cement their brand association. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 31% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Retail Store Field Trips:** Creating guided tours in retail stores for students and teachers can influence brand loyalty and drive sales - **Brand Immersion Programs:** Developing customized experiential education programs for students can increase brand awareness and create loyal customers - **Educational Marketing Campaigns:** Designing educational programs that incorporate brand products can build positive associations and increase sales ### Who This Affects Most - **Technology:** Creating field trip programs in technology retail stores can increase customer engagement and sales - **Education:** Developing brand immersion programs for students can promote brand awareness and encourage future sales - **Consumer Goods:** Designing educational marketing campaigns for products can create positive brand associations and increase sales ## Related on Trend Hunter - [Digital Craft Platforms](https://www.trendhunter.com/trends/apple-and-design-miami.md) - [App Developer Academies](https://www.trendhunter.com/trends/developer-academy.md) - [Children-Focused Tech Lines](https://www.trendhunter.com/trends/technology-products-for-children.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Youth-Focused Technology Programing](https://www.trendhunter.com/trends/nasa-space-apps-challenge1.md) - [Next Generation Art Designs](https://www.trendhunter.com/trends/designers-of-tomorrow.md) - [Tech-Powered Business Solutions](https://www.trendhunter.com/trends/apple-business-connect.md) - [Hands-On Computer Science Programs](https://www.trendhunter.com/trends/lego-education-computer-science-ai.md) - [College-Focused Accessibility Campaigns](https://www.trendhunter.com/trends/im-not-remarkable.md)