# Tech Giant Face Masks Apple Face Masks for Employees Were Revealed on Instagram By Ell Smith | Published 2021-02-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apple-face-masks References: [hypebae](https://hypebae.com/2021/2/apple-face-mask-coronavirus-covid-19-design-hiroshi-fujiwara-instagram) & [instagram](https://www.instagram.com/p/CLGAk5nAEF9/) [Apple](https://www.trendhunter.com/trends/dbrand-aperture-vision-pro-face-cover) is a brand that's all about aesthetics, so it should come as no surprise to learn that employees of the store have received their own [Apple face masks](https://www.trendhunter.com/trends/ebcare-mask) to protect themselves from the various strains of COVID-19. Much like its tech products, these masks maintain a crisp and minimal aesthetic. They boast an all-white look that serves as a departure from the typical blue and white medical masks. This product is reusable, and arrives in an [Apple-branded box](https://www.trendhunter.com/trends/apple-china). The box itself is interesting, as it is designed the same way as the boxes that house their products. It features the company's logo above bold text that reads "Mask." Currently, Apple's masks are only available to employees in select markets. Image Credit: @Fujiwarahiroshi ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 78% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Minimal Face Masks:** Minimal and aesthetically pleasing designs of face masks are becoming popular during the pandemic. - **Reusable Face Masks:** Companies are beginning to produce reusable face masks for long-term use. - **Branded Face Masks:** Companies are creating branded face masks as a way to promote their businesses and products during the pandemic. ### Sectors Adopting This - **Retail:** Retail stores are producing face masks for their employees and may begin to sell them to customers as well. - **Fashion:** Fashion companies are creating designer face masks as a way to stay relevant during the pandemic. - **Technology:** Tech companies are producing face masks for their employees and are utilizing their design capabilities to make them aesthetically pleasing. ## Related on Trend Hunter - [Copper-Infused Face Masks](https://www.trendhunter.com/trends/aebl-epion.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Abstract Computing Headset Covers](https://www.trendhunter.com/trends/dbrand-aperture-vision-pro-face-cover.md) - [Tech Brand HIV/AIDS Campaigns](https://www.trendhunter.com/trends/apple-pay-donations.md) - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md) - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Breath-Tracking Face Mask Devices](https://www.trendhunter.com/trends/facebit.md)