# Orchard-Inspired Soundtracks For Apple Day, Borough Market Created a Unique Musical Composition By Laura McQuarrie | Published 2016-10-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/apple-day References: [soundcloud](https://soundcloud.com/djandrewconsoli/andrew-consoli-an-apple-a-day/s-dDwFn) Apple Day is an annual celebration of apples and orchards that takes place in the UK to mark the [British Apple Harvest](https://www.trendhunter.com/trends/british-airways-nyc-subway) in the month of October. In acknowledgment of the tradition this year, Borough Market created a "symphony that mirrors the apple-ripening process." To create the unique recording, composer Andrew Consoli transformed the [sounds of the natural orchard environment](https://www.trendhunter.com/trends/earthfm-app) into a melody after measuring factors such as nitrogen levels in soul, temperature, sunlight, rainfall and more. To pay homage to the fact that a traditional harvest runs for about 145 days from beginning to end, the unique composition boasts 145 beats per minute. The [apple-inspired soundtrack](https://www.trendhunter.com/trends/sound-of-a-masterpiece) is available to listen to on Soundcloud, giving the public the chance to listen to the way that apples grow in a way like never before. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 54% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Apple-themed Experiences:** Opportunity for businesses to create unique experiences inspired by the sights, sounds, and essence of apples and orchards. - **Nature-influenced Compositions:** Innovative approaches to creating music or soundtracks that are inspired by and reflect natural environments and processes. - **Data-informed Creativity:** Using data and scientific measurements to inform artistic creations and generate unique and immersive experiences. ### Sectors Adopting This - **Food and Beverage:** Opportunity for restaurants, cafés, and food businesses to incorporate apple-themed experiences into their menus and dining experiences. - **Event Planning:** Potential for event planners and organizers to curate apple-themed events or create unique sound experiences inspired by nature. - **Music and Entertainment:** Possibility for music producers and artists to explore new approaches to composition, using scientific measurements and natural processes as inspiration. ## Related on Trend Hunter - [Apple Ice Cream Collections](https://www.trendhunter.com/trends/ice-cream-series.md) - [Multisensory Chocolate Bars](https://www.trendhunter.com/trends/fortnum-mason-and-otherway.md) - [Crisp Fall Fragrances](https://www.trendhunter.com/trends/pomme-damour.md) - [Roving Apple Orchards](https://www.trendhunter.com/trends/orchard-overdrive.md) - [Insect Orchestra Concerts](https://www.trendhunter.com/trends/the-cicada-symphony-orkinstra.md) - [Seasonal Grocery Collections](https://www.trendhunter.com/trends/kroger-co.md) - [Low-Alcohol Summertime Ciders](https://www.trendhunter.com/trends/cornish-orchards-peach-apple.md) - [Complex Collaboration Ciders](https://www.trendhunter.com/trends/orchard-moon-cider.md) - [Compact Bio-Synth Gadgets](https://www.trendhunter.com/trends/pocket-scion.md)