# Auction-Inspired Technology Commercials The Apple 'Data Auction' Commercial Thwarts Data Brokers By Michael Hemsworth | Published 2022-05-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/apple-data-auction-commercial References: [slashgear](https://www.slashgear.com/866904/apples-new-privacy-commercial-puts-data-brokers-on-notice/) & [apple](https://www.apple.com)  The [Apple](https://www.trendhunter.com/trends/apple-trust-issues) 'Data Auction' commercial is part of the tech brand's continued push towards highlighting the safety, security and privacy of its devices. The advertisement sees a woman unknowingly uncover an auction where the items up for bid are the various data and preferences stored on her smartphone. Bidders eagerly snatch up the offerings only to be thwarted by the woman when she puts it to a halt by selecting more stringent privacy settings on her [iPhone](https://www.trendhunter.com/trends/apples-mothers-day). The Apple 'Data Auction' commercial takes a tongue-in-cheek approach to helping consumers understand the complex nature of data aggregation and sale. The commercial is set to start broadcasting in 24 countries during the summer of 2022, which could result in an increased number of consumers opting for an iPhone in the fall. Image Credit: Apple ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 19% | Activity: 64% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Data Privacy Awareness:** With consumers becoming more aware of how their data is collected and sold, businesses can create innovative privacy solutions to address their concerns. - **Humorous Advertising:** By using humor and satire, businesses can create memorable ads that educate and entertain their audience. - **Digital Auctions:** Creating a secure and transparent digital auction platform can provide new opportunities for businesses to buy and sell data ethically. ### Sectors Adopting This - **Technology:** The tech industry can implement innovative data privacy solutions and create humorous ads to differentiate their products from competitors. - **Marketing:** The marketing industry can utilize humorous ads and transparent data collection practices to build trust with consumers. - **Ecommerce:** eCommerce businesses can utilize secure and transparent digital auction platforms to ethically buy and sell customer data. ## Related on Trend Hunter - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Dystopian AI Ads](https://www.trendhunter.com/trends/anthropic-super-bowl.md) - [Privacy-Protecting Digital Ad Platforms](https://www.trendhunter.com/trends/digital-ad-platform.md) - [Privacy-Protecting Mobile Apps](https://www.trendhunter.com/trends/do-not-track-kids.md) - [Privacy-Focused Personal AI](https://www.trendhunter.com/trends/apple-intelligence.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [Privacy-Centric Smartphones](https://www.trendhunter.com/trends/mc03.md) - [College-Focused Accessibility Campaigns](https://www.trendhunter.com/trends/im-not-remarkable.md)