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# Swirled Apple Pie Sundaes
A&W is Adding an Apple Crumble Sundae to Its Fall Menu

By Katherine Pendrill | Published 2018-09-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/apple-crumble-sundae
References: [chewboom](https://www.chewboom.com/2018/09/01/aw-introduces-new-apple-crumble-sundae-and-apple-crumble-polar-swirl/)

For anyone who has already had their fill of pumpkin spice, [A&W's](https://www.trendhunter.com/trends/frozen-lemonades) new Apple Crumble Sundae offers a delicious new way to indulge in fall flavors. Featuring warm, diced apples and chilly vanilla soft serve, the new dish is the perfect way to ease into autumn.

A&W's new Apple Crumble Sundae is a seasonal treat that puts a festive fall twist on ice cream. The dish combines the chain’s signature [vanilla soft serve ice cream](https://www.trendhunter.com/trends/sundae-swirls) with sweet caramel sauce, [spiced apple crumble](https://www.trendhunter.com/trends/salted-caramel-apple-crisp), fluffy whipped cream and a classic maraschino cherry on top. For those looking for a slightly simpler take on the dessert, A&W is also offering a Apple Crumble Polar Swirl, which simply combines apple crumble with creamy vanilla soft serve.

Image Credit: *A&W.*

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 8% | Activity: 24% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Fall Flavor Desserts:** As evidenced by A&W's Apple Crumble Sundae, there is a trend towards fall-inspired desserts that use seasonal flavors and ingredients.
- **Innovative Ice Cream Combinations:** The combination of warm, spiced apple crumble and cool vanilla soft serve in A&W's new sundae showcases a trend towards unexpected ice cream pairings.
- **Simplified Desserts:** A&W's Apple Crumble Polar Swirl, which combines apple crumble with vanilla soft serve, highlights a trend towards simpler, more streamlined desserts.

### Where This Applies

- **Fast Food:** Fast food restaurants, like A&W, can capitalize on the trend towards fall-inspired desserts by introducing new seasonal treats to their menu.
- **Ice Cream Shops:** Ice cream shops can take advantage of the trend towards unexpected flavor combinations by experimenting with new and innovative sundae creations.
- **Convenience Stores:** Convenience stores can leverage the trend towards simplified desserts by offering easy-to-grab treats that satisfy customers' sweet tooth cravings.

## Related on Trend Hunter

- [Autumnal Ice Cream Sundaes](https://www.trendhunter.com/trends/caramel-apple-hot-fudge-sundae.md)
- [Shortbread-Studded Ice Creams](https://www.trendhunter.com/trends/caramel-apple-crunch-ice-cream.md)
- [Caramel Apple Ice Creams](https://www.trendhunter.com/trends/caramel-apple-ice-cream.md)
- [Frozen Fall-Themed QSR Treats](https://www.trendhunter.com/trends/caramel-apple-frosty.md)
- [Spiced Apple Ice Creams](https://www.trendhunter.com/trends/the-apple-series.md)
- [Summer-Inspired Fall Ice Creams](https://www.trendhunter.com/trends/caramel-apple-pie-ice-cream.md)
- [Apple Ice Cream Collections](https://www.trendhunter.com/trends/ice-cream-series.md)
- [Seasonal Apple-Centric Desserts](https://www.trendhunter.com/trends/apple-crumble.md)
- [Sundae-Inspired Brownies](https://www.trendhunter.com/trends/new-brownie-sundae.md)