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# Underground Company Headquarters
Norman Foster's 'Apple City' is a HQ Design for Apple

By Michael Hines | Published 2010-12-10 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/apple-city
References: [ecofriend.org](http://www.ecofriend.org/entry/norman-foster-reportedly-selected-to-design-new-apple-city/) & [9to5mac](http://www.9to5mac.com/40341/norman-foster-to-design-apples-new-campus-called-apple-city)

British architect Norman Foster is drawing up plans for a new [Apple](https://www.trendhunter.com/trends/battersea-power-station-1) HQ tentatively titled Apple City. Apple City will expand the company's current Cupertino, California, headquarters to include [underground tunnels](https://www.trendhunter.com/trends/plan-b-1) and housing for workers that incorporates renewable energy.

It is being reported that the design of Apple City will be heavily influenced by Masdar, Abu Dhabi, which can be seen in the gallery above. If that is the case than the house that Jobs and the [iPhone](https://www.trendhunter.com/trends/apple-icar-concept) built will be a technological marvel years ahead of its time.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 77% | Activity: 82% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Underground Headquarters:** The trend of creating underground headquarters offers businesses the potential to optimize space and improve sustainability.
- **Workspace Housing:** The trend of integrating housing within workspaces presents an opportunity for companies to provide convenient accommodation for employees.
- **Renewable Energy:** The trend of incorporating renewable energy in company facilities opens up avenues for businesses to reduce carbon footprints and demonstrate sustainability commitments.

### Industries Being Reshaped

- **Architecture:** The architecture industry can explore innovative designs and construction methods to meet the growing demand for underground headquarters.
- **Real Estate:** The real estate industry can seize the opportunity to develop integrated residential and workspaces that attract companies seeking efficient and sustainable solutions.
- **Renewable Energy:** The renewable energy industry can collaborate with companies to implement cutting-edge technologies and solutions for their underground headquarters, promoting clean energy usage.

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- [Art Deco-Inspired Tech Retailers](https://www.trendhunter.com/trends/apple-miami-worldcenter.md)
- [Underground Station Expansions](https://www.trendhunter.com/trends/foster-partners6.md)
- [Village-Inspired Tapered Stone Airport](https://www.trendhunter.com/trends/foster-partners5.md)
