# Antique Cider Branding Austin Eastciders's New Line of Vintage Apple Cider is Mouthwatering By Farida Helmy | Published 2014-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/apple-cider References: [thecoolector](http://www.thecoolector.com/austin-eastciders/) & [austineastciders](http://www.austineastciders.com) If you want the perfect refreshing drink at your side while you lounge by the pool on a hot day, make sure you try this thirst-quenching, mouthwatering and beautifully branded apple cider. This new line of [vintage ciders](https://www.trendhunter.com/trends/sweet-vintage-apple-cider) by Texas-based [Austin Eastciders](https://www.trendhunter.com/trends/light-cider-line) will get you hooked on its medium dry, lightly carbonated and extremely invigorating drinks all summer long. Made using bittersweet and bittersharp apple varieties for a complex and tangy flavor, this is one apple cider that will be a treat to your taste buds. Then there's the branding: so simple, yet just right -- using typography and colors to give the product a retro antique-like look that enforces the fact that Austin Eastciders makes cider the old-fashioned way. Is there any better way? ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 51% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Vintage Ciders:** Opportunity for creating unique and artisanal apple ciders with a retro aesthetic to tap into the growing market demand for nostalgic and high-quality beverages. - **Retro Branding:** Disruptive innovation opportunity in the beverage industry by utilizing vintage-inspired branding techniques to differentiate products and create an emotional connection with consumers. - **Craft Cider Market:** The craft cider industry has gained momentum, presenting an opportunity to develop premium and specialty ciders that cater to the evolving tastes of consumers seeking distinctive flavor experiences. ### Who This Affects Most - **Beverage:** Opportunity for beverage companies to capitalize on the growing demand for unique and high-quality apple ciders by offering vintage-inspired branding and flavor profiles. - **Craft Alcohol:** Disruptive innovation opportunity in the craft alcohol industry by expanding product lines to include vintage-style apple ciders, enhancing the portfolio with distinctive flavor offerings and appealing branding. - **Packaging and Design:** The packaging and design industry can take advantage of the retro branding trend by offering services to help beverage companies create antique-like branding strategies that resonate with modern consumers. ## Related on Trend Hunter - [Refreshed Natural Alcoholic Beverages](https://www.trendhunter.com/trends/natural-alcoholic-beverages.md) - [Real Fruit Low-Calorie Ciders](https://www.trendhunter.com/trends/light-cider-line.md) - [Summertime Cider Collections](https://www.trendhunter.com/trends/cider-collection.md) - [Cloudy Passion Fruit Ciders](https://www.trendhunter.com/trends/passion-fruit-cider.md) - [Effervescent Light Ciders](https://www.trendhunter.com/trends/effervescent-light-ciders.md) - [High-ABV Tropical Ciders](https://www.trendhunter.com/trends/tropical-cider.md) - [Classically Flavored Ciders](https://www.trendhunter.com/trends/kopparberg-crisp-apple.md) - [Artisan Quality Pear Ciders](https://www.trendhunter.com/trends/henry-westons-vintage-pear.md) - [Apple Wine Cocktails](https://www.trendhunter.com/trends/angry-orchard-canned-cocktail.md)