# Functional Vinegar Shots Ethan's Offers Apple Cider Vinegar Shots in Sweet, Tart and Spicy Flavors By Laura McQuarrie | Published 2017-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/apple-cider-vinegar-shot References: [bevnet](https://www.bevnet.com/news/2017/ethans-shots-aim-cider-vinegar-success) & [ethans](https://www.ethans.com/) Alongside offering full-sized bottles of apple cider vinegar shots, Ethan's is now launching single-serve bottles that in dynamic flavors like Ginger Pineapple, Turmeric Apple and Cinnamon Maple. Each flavor has been specifically developed to offer some sort of functional benefit. For instance, the Cinnamon Maple variety is said to be of benefit to one's cardiovascular health, while the Ginger Pineapple flavor is said to soothe nausea and support the digestive system. Although plain apple cider vinegar shots are often taken by many consumers for health purposes, many people are wary of this because of vinegar's strong flavor. These flavored varieites were developed by Ethan's to satisfy a consumer's desire for either something tart, spicy or sweet. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 30% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Functional Vinegar Shots:** Disruptive innovation opportunity: Creating a new market for functional beverages that provide specific health benefits through flavored vinegar shots. - **Dynamic Flavors:** Disruptive innovation opportunity: Introducing unique and innovative flavor combinations to the vinegar shots market, appealing to consumers looking for variety and taste. - **Health-conscious Consumers:** Disruptive innovation opportunity: Developing new functional food and beverage products targeting health-conscious consumers seeking convenient and natural ways to improve their well-being. ### Where This Applies - **Functional Beverages:** Disruptive innovation opportunity: Creating a niche market for functional beverages by offering unique and flavorful apple cider vinegar shots with specific health benefits. - **Flavorings and Ingredients:** Disruptive innovation opportunity: Providing new and innovative flavorings and ingredients for food and beverage companies to enhance their product offerings and cater to consumer preferences. - **Health and Wellness:** Disruptive innovation opportunity: Developing novel functional food and beverage products that support different health needs, tapping into the growing health and wellness industry. ## Related on Trend Hunter - [Apple Cider Vinegar Beverages](https://www.trendhunter.com/trends/apple-cider-vinegar-drink1.md) - [Flavor-Forward ACV Blends](https://www.trendhunter.com/trends/pineapple-turmeric-apple-cider-vinegar.md) - [Unique Health Shots](https://www.trendhunter.com/trends/kimchi-shot.md) - [Drinkable ACV Pods](https://www.trendhunter.com/trends/apple-cider-vinegar-tea.md) - [All-Natural Energy Mixes](https://www.trendhunter.com/trends/pureboost.md) - [Antioxidant-Rich ACV Supplements](https://www.trendhunter.com/trends/herbal-cider-vinegar-supplement.md) - [Turmeric Recovery Shots](https://www.trendhunter.com/trends/favor.md) - [ACV-Based Sparkling Tonics](https://www.trendhunter.com/trends/haymaker.md) - [Functional Kimchi Shots](https://www.trendhunter.com/trends/functional-kimchi-shots.md)