# Detoxifying Vinegar Shampoos The Beauty Co. Makes Anti-Pollution Apple Cider Vinegar Shampoo By Laura McQuarrie | Published 2018-12-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/apple-cider-vinegar-shampoo References: [vogue.in](https://www.vogue.in/content/8-new-indian-skin-care-and-haircare-brands-that-are-worth-adding-to-cart/) & [thebeautyco.in](https://www.thebeautyco.in/the-beauty-co-apple-cider-vinegar-shampoo/acvshampoo-300ml) Few Indian beauty brands spotlight the benefits of apple cider vinegar for hair but The Beauty Co. sets itself apart in this way with its [Apple](https://www.trendhunter.com/trends/apple-matcha-tea-clearing-toner) Cider Vinegar Shampoo. While the natural anti-fungal properties of apple cider vinegar are beneficial for [combating dandruff](https://www.trendhunter.com/trends/verbs-dandruff-shampoo), its acetic acid is also helpful for removing built-up product on the scalp for a shiny, clean and healthy head of hair. The nourishing, detoxifying haircare product contains apple cider vinegar as the main ingredient, which makes it ideal for fighting dandruff and dry, itchy scalps, as well as preventing damage, reducing frizz and adding shine. Although shampoo products are naturally thought of as cleansing, The Beauty Co. takes care to note the product's effectiveness for [removing dust, dirt and pollution](https://www.trendhunter.com/trends/scalp-detox-jelly-cleanser) as it is lathered into one's locks. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 13% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Anti-pollution Haircare:** Disruptive innovation opportunity: Develop new haircare products that target the effects of pollution on hair and scalp health. - **Natural Ingredient Shampoos:** Disruptive innovation opportunity: Create shampoos with unique natural ingredients that provide specific hair and scalp benefits. - **Detoxifying Scalp Treatments:** Disruptive innovation opportunity: Design scalp treatments that remove built-up product, dust, and pollution for healthier hair growth. ### Industries Being Reshaped - **Beauty and Personal Care:** Disruptive innovation opportunity: Introduce innovative haircare products that cater to specific hair and scalp concerns, like anti-pollution and detoxification. - **Natural and Organic Products:** Disruptive innovation opportunity: Expand the market for natural and organic haircare products that offer unique and effective formulations. - **Cosmetics and Skincare:** Disruptive innovation opportunity: Venture into the realm of scalp treatments and incorporate detoxifying ingredients for overall hair and scalp health. ## Related on Trend Hunter - [Vinegar-Powered Shampoos](https://www.trendhunter.com/trends/wow-skin-science-apple-cider-vinegar-shampoo.md) - [ACV-Based Haircare Products](https://www.trendhunter.com/trends/pura-dors-apple-cider-vinegar.md) - [Chelating Detox Shampoos](https://www.trendhunter.com/trends/coco-eve-clarifying-detox-shampoo.md) - [Ayurvedic Foaming Scalp Scrubs](https://www.trendhunter.com/trends/foaming-scalp-scrub.md) - [Botanical Hair Vinegars](https://www.trendhunter.com/trends/yves-rochers-shine-vinegar-rinsing-lotion.md) - [Powerful Detox Shampoos](https://www.trendhunter.com/trends/detox-shampoos.md) - [Deep Detox Shampoos](https://www.trendhunter.com/trends/deep-detox-shampoo.md) - [Weekly Reset Shampoos](https://www.trendhunter.com/trends/clarifying-detox-shampoo.md) - [Jelly Scalp Cleansers](https://www.trendhunter.com/trends/scalp-detox-jelly-cleanser.md)