# Clarifying Hair Rinses Head & Shoulders' Apple Cider Vinegar Rinse Removes Impurities By Laura McQuarrie | Published 2021-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/apple-cider-vinegar-rinse References: [newbeauty](https://www.newbeauty.com/new-hair-care-products-july-2021/3) & [headandshoulders](https://headandshoulders.com/en-us/shop-products/pre-wash/apple-cider-vinegar-rinse) Head & Shoulders' Apple Cider Vinegar Rinse is designed to be used on dry hair before shampooing and this product helps to clear away flakes and product build-up. The clarifying [pre-shampoo treatment](https://www.trendhunter.com/trends/alcve-prewash-scalp-oil) is easy to integrate into a shower routine, especially since it can be paired with other soothing products from the brand's [ACV](https://www.trendhunter.com/trends/pura-dors-apple-cider-vinegar) collection. The clarifying and shine-boosting hair rinse makes the most of the powerful properties of apple cider vinegar, which is known as one of the best [natural remedies for dandruff](https://www.trendhunter.com/trends/verbs-dandruff-shampoo) and dry hair and scalps. The pre-wash treatment is ideal for providing protection against flaking, itching, oiliness and dandruff, plus it is easy to apply thanks to a nozzle. The product only needs minutes on the hair and scalp before it can be rinsed away and followed with the rest of a hair care routine. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 37% | Activity: 44% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Clarifying Pre-shampoo Treatments:** The rise of clarifying pre-shampoo treatments, like Head & Shoulders' Apple Cider Vinegar Rinse, presents opportunities for new and innovative hair care products. - **Natural Remedies for Hair Care:** The use of natural remedies, such as apple cider vinegar, in hair care products is a growing trend that can be capitalized upon by businesses to create unique and effective product offerings. - **Preventative Hair Care:** The development of products like clarifying pre-shampoo treatments offer a new opportunity for businesses to focus on preventative hair care measures that address issues like dandruff and product build-up. ### Where This Applies - **Hair Care:** The hair care industry can explore the use of natural ingredients in their product offerings, specifically targeting clarifying pre-shampoo treatments like Head & Shoulders' Apple Cider Vinegar Rinse. - **Beauty:** The beauty industry can focus on developing products that promote preventative hair care, like clarifying pre-shampoo treatments, to create a new niche in the market. - **Personal Care:** The personal care industry can leverage the trend towards natural remedies in their hair care products, specifically creating new offerings for preventative hair care like clarifying pre-shampoo treatments. ## Related on Trend Hunter - [ACV-Based Haircare Products](https://www.trendhunter.com/trends/pura-dors-apple-cider-vinegar.md) - [Botanical Hair Vinegars](https://www.trendhunter.com/trends/yves-rochers-shine-vinegar-rinsing-lotion.md) - [Vinegar-Powered Shampoos](https://www.trendhunter.com/trends/wow-skin-science-apple-cider-vinegar-shampoo.md) - [Chelating Detox Shampoos](https://www.trendhunter.com/trends/coco-eve-clarifying-detox-shampoo.md) - [Ayurvedic Foaming Scalp Scrubs](https://www.trendhunter.com/trends/foaming-scalp-scrub.md) - [Jelly Scalp Cleansers](https://www.trendhunter.com/trends/scalp-detox-jelly-cleanser.md) - [Weekly Reset Shampoos](https://www.trendhunter.com/trends/clarifying-detox-shampoo.md) - [Two-In-One Scalp Detox Treatments](https://www.trendhunter.com/trends/scalp-detox-scrub.md) - [Powder-to-Paste Hair Treatments](https://www.trendhunter.com/trends/hard-water-scalp-treatment.md)