# Functional Elderberry Tonics Shire City Herbals' Apple Cider Vinegar Beverage Supports Wellness By Laura McQuarrie | Published 2021-08-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/apple-cider-vinegar-beverage References: [prnewswire](https://www.prnewswire.com/news-releases/shire-city-herbals-adds-elderberry-tonic-to-lineup-of-apple-cider-vinegar-powered-drinks-301363881.html) & [ShireCityHerbals](http://ShireCityHerbals.com) [Shire City Herbals](https://www.trendhunter.com/trends/deep-roast-salted-peanuts), a maker of award-winning Fire Cider, is expanding its range of [functional apple cider vinegar beverages](https://www.trendhunter.com/trends/pineapple-turmeric-apple-cider-vinegar) with an all-new Elderberry Tonic. This beverage combines ACV and antioxidant-packed elderberry with tulsi, ginger, cinnamon and clove for a drink that can be added to proactive wellness ritual. The versatile tonic cal also be used as a condiment in salads, cocktails, mocktails and marinades. Elderberry, a staple ingredient in folk medicine, has made its way into the mainstream over the past few years, particularly within the category of [immune health](https://www.trendhunter.com/trends/bioactive-blends). This potent natural ingredient is now being included in many functional food and beverages for its many health benefits, especially its high antioxidant and vitamin content. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 23% | Activity: 36% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Functional Beverages:** The popularity of functional ingredients like elderberry can create opportunities for new beverage products that support wellness and offer alternative drink options for consumers. - **Immune Health:** Incorporating elderberry and other immune-boosting ingredients into food and beverages can tap into the growing demand for natural health remedies. - **Alternative Ingredients:** Exploring lesser-known ingredients like elderberry can lead to new flavor profiles and functional benefits in food and beverage products, attracting health-conscious and adventurous consumers. ### Who This Affects Most - **Functional Beverages Industry:** This industry can develop and market elderberry tonics and other functional beverages that cater to the demand for natural and functional ingredients that support wellness and provide alternative drink options. - **Natural Health Remedies Industry:** Companies within this industry can incorporate elderberry and other natural immune-boosting ingredients into their product portfolio to attract consumers looking for natural remedies. - **Health Food Industry:** This industry can explore the use of elderberry and other lesser-known natural ingredients to create functional foods that cater to health-conscious and adventurous consumers. ## Related on Trend Hunter - [Antioxidant-Rich ACV Supplements](https://www.trendhunter.com/trends/herbal-cider-vinegar-supplement.md) - [Mushroom-Infused Elderberry Syrups](https://www.trendhunter.com/trends/host-defense-mushrooms-elderberry-plus-syrup.md) - [Health-Focused Herbal Tonics](https://www.trendhunter.com/trends/herbal-tonic.md) - [Functional Tea Concentrates](https://www.trendhunter.com/trends/organic-tea-concentrates.md) - [Functional Ginger Beverages](https://www.trendhunter.com/trends/gngr-labs-canned.md) - [Concentrated Elderberry Gummies](https://www.trendhunter.com/trends/elderosa-elderberry-gummies.md) - [ACV-Based Sparkling Tonics](https://www.trendhunter.com/trends/haymaker.md) - [Flavor-Forward ACV Blends](https://www.trendhunter.com/trends/pineapple-turmeric-apple-cider-vinegar.md) - [Naturally Formulated Supplement Products](https://www.trendhunter.com/trends/emergenc-botanicals.md)