# Fall-Flavored Football Doughnuts Krispy Kreme Launched Its Apple Cider Glazed and Game Day Dozen By Adam Harrie | Published 2026-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/apple-cider-glazed References: [businesswire](https://www.businesswire.com/news/home/20260909499646/en/KRISPY-KREME-Sweetens-Season-with-NEW-Apple-Cider-Original-Glazed-Doughnut-and-Fall-Football-Dozen)  Krispy Kreme introduced its 'Apple Cider Original Glazed Doughnut,' made with apple cider dough, cinnamon spice and its signature glaze, along with a new 'Fall & Football Dozen' featuring [football-shaped doughnuts](https://www.trendhunter.com/trends/footballthemed-pastry-treats), pumpkin spice cake doughnuts and [maple cheesecake doughnuts](https://www.trendhunter.com/trends/craving-cheesecake-collection). Beginning September 10 for four days, guests can buy a dozen [Apple Cider doughnuts](https://www.trendhunter.com/trends/apple-cider-donut-holes) for $5 with the purchase of any regular-priced dozen. The Fall & Football Dozen ties seasonal flavors to game day gatherings, giving the brand a tailgate-specific product for the start of football season. The launch follows the earlier success of Krispy Kreme's Original Glazed Blueberry Flavored Doughnut in July and joins the brand's broader Autumn Seasonal Collection, introduced in August. Krispy Kreme's approach shows how limited-time product bundles can capture two overlapping cultural moments at once. Image Credit: Krispy Kreme ## Trend Insights (Trend Hunter) - Score: 9.2/10 - Popularity: 90% | Activity: 93% | Freshness: 92% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Sports Treats:** Limited-time desserts that merge autumn flavors with football occasions create new space for snack brands to own tailgate rituals and viewing-party indulgence. - **Hybrid Flavor Bundles:** Pairing multiple seasonal and novelty items in curated packs gives foodservice companies a way to increase basket size while turning variety into a purchase driver. - **Event-timed Promotions:** Short-window offers tied to cultural calendars can convert routine product launches into urgency-driven campaigns that benefit from shared consumer excitement. ### Where This Applies - **Quick-service Restaurants:** Menu innovation around sports seasons and flavor nostalgia highlights how fast-food and bakery chains can compete through timely, culturally relevant drops. - **Packaged Snacks:** The crossover of game day formats with fall-inspired flavors suggests opportunities for retail snack makers to develop occasion-based assortments for group consumption. - **Sports Marketing:** Food collaborations connected to football gatherings expand sponsorship-adjacent possibilities by making branded treats part of fan traditions beyond the stadium. ## Related on Trend Hunter - [Seasonal Strawberry-Filled Donuts](https://www.trendhunter.com/trends/strawberries-and-kreme-donut.md) - [Indulgent Post-Holiday Donuts](https://www.trendhunter.com/trends/krispy-kreme-winter-seasonal-collection.md) - [Fall-Flavored Nuts](https://www.trendhunter.com/trends/fallflavored-nuts.md) - [Autumnal Pastry Energy Drinks](https://www.trendhunter.com/trends/unwell-energy-apple-cider-donut.md) - [Summertime Dessert-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-summer-seasonal-collection.md) - [Football-Themed Donut Collections](https://www.trendhunter.com/trends/krispy-kreme-championship-dozen.md) - [Soccer Season Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-match-day-dozen.md) - [Maple Cheesecake-Flavored Doughnuts](https://www.trendhunter.com/trends/maple-cheesecake-doughnut.md) - [Seasonal Blueberry Doughnuts](https://www.trendhunter.com/trends/original-glazed-blueberry-flavored-doughnut.md)