# Seasonal Donut-Based Sundaes Potbelly's New Apple Cider Donut Sundae is a Seasonal Treat By Katherine Pendrill | Published 2019-10-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/apple-cider-donut-sundae References: [chewboom](https://www.chewboom.com/2019/10/23/potbelly-puts-together-new-apple-cider-donut-sundae/) If you still haven't had your fix of delicious fall fare, you'll want to head to a Potbelly Sandwich Shop location to try the chain's new Apple Cider Donut Sundae. Just as the name suggests, the new Apple Cider Donut Sundae is a deliciously seasonal take on a classic dessert. However, instead of ice cream on the bottom, the sundae is flipped upside down so that the base is made up of an [apple cider ring donut](https://www.trendhunter.com/trends/flipz-apple-cider-donut) that's been drizzled with [salted caramel apple butter](https://www.trendhunter.com/trends/apple-butter-concrete). The whole thing is then topped with a creamy scoop of [vanilla ice cream](https://www.trendhunter.com/trends/caramel-apple-pie-ice-cream), with the option to swap in frozen yogurt if that's your preference. Image Credit: *Potbelly Sandwich Shop.* ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 23% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Donut-based Sundaes:** Potential disruptive innovation opportunity: Create unique and seasonal donut-based sundaes that offer a twist on classic desserts. - **Flipped Sundae:** Potential disruptive innovation opportunity: Experiment with flipping the base of traditional sundaes, such as using donuts or other baked goods, to create intriguing flavor combinations. - **Creative Ice Cream Toppings:** Potential disruptive innovation opportunity: Develop inventive toppings, like salted caramel apple butter, to enhance the flavor profile of ice cream sundaes. ### Sectors Adopting This - **Fast Food and Quick Service Restaurants:** Potential disruptive innovation opportunity: Fast food chains can create unique dessert offerings to attract customers and differentiate themselves from competitors. - **Dessert and Confectionery:** Potential disruptive innovation opportunity: Dessert and confectionery businesses can explore the incorporation of seasonal flavors and unconventional ingredients into their product lines. - **Ice Cream and Frozen Desserts:** Potential disruptive innovation opportunity: Ice cream manufacturers can experiment with new flavors and innovative toppings to capture the interest of consumers looking for unique dessert experiences. ## Related on Trend Hunter - [Ice Cream-Infused Pumpkin Shakes](https://www.trendhunter.com/trends/new-pumpkin-spice-shake.md) - [Cider Donut Ice Creams](https://www.trendhunter.com/trends/apple-cider-donut-ice-cream.md) - [Autumnal Ice Cream Sundaes](https://www.trendhunter.com/trends/caramel-apple-hot-fudge-sundae.md) - [Blended Pie-Flavored Shakes](https://www.trendhunter.com/trends/american-apple-pie-shake.md) - [Apple Donut-Flavored Shakes](https://www.trendhunter.com/trends/apple-cider-donut-shake.md) - [Cookie-Flavored Vanilla Shakes](https://www.trendhunter.com/trends/cookie-butter-shake.md) - [Sweet Cinnamon Churro Shakes](https://www.trendhunter.com/trends/cinnamon-churro-shake.md) - [Spiced Apple Ice Creams](https://www.trendhunter.com/trends/the-apple-series.md) - [Limited-Time Autumnal Donuts](https://www.trendhunter.com/trends/fall-assortment.md)