# Tech-Configuring Packaging Apple Boxes Will Soon Be Able to Set Up Devices In-Store By Laura McQuarrie | Published 2015-03-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/apple-boxes References: [patentlyapple](http://www.patentlyapple.com/patently-apple/2015/03/apple-invents-smart-packaging-thats-able-to-set-up-your-new-device-while-still-in-the-packaging-at-the-apple-store.html) & [apple](http://www.apple.com) [Apple](https://www.trendhunter.com/trends/apple-business-connect) stores are busy places that are most always full of people in need of assistance—but some new high-tech Apple boxes could soon come to the rescue in order to alleviate staff duties and customer concerns. Recently, the [U.S. Patent & Trademark Office](https://www.trendhunter.com/trends/levelwear) released details from Apple about a [smart packaging technology](https://www.trendhunter.com/trends/smartlinks) that would help to set up devices while they're still boxed up in the store. This kind of technology is set to work for a range of devices, including laptops, phones, wearables, media players or even routers. The diagram that accompanied the patent provides some insight as to how this system might work. Primarily, a "tap here" button on the box will help to begin the activation process through Bluetooth low energy. Since getting into the mechanics of a new device can be daunting, this is a seamless way to make sure that accounts, data and information are all pre-set, so that the device is ready to use when it leaves the store. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 32% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Smart Packaging:** The development of smart packaging technology presents an opportunity for companies to improve the customer experience and reduce staff workload. - **Activation Through Bluetooth Low Energy:** Integrating Bluetooth low energy technology into smart packaging can simplify the setup process and improve customer satisfaction. - **Pre-set Device Configuration:** Offering pre-set device configuration through smart packaging can reduce customer concerns and improve brand loyalty. ### Where This Applies - **Retail:** The retail industry can benefit from the use of smart packaging technology to improve the in-store customer experience and reduce staff workload. - **Consumer Electronics:** The consumer electronics industry can use smart packaging to simplify device setup and improve customer satisfaction. - **Logistics and Supply Chain:** The logistics and supply chain industry can explore the use of smart packaging to improve inventory management and streamline the shipping process. ## Related on Trend Hunter - [Tech-Powered Business Solutions](https://www.trendhunter.com/trends/apple-business-connect.md) - [DIY Tech Repair Programs](https://www.trendhunter.com/trends/apple-self-service-repair.md) - [Luxe Intelligent Watch Boxes](https://www.trendhunter.com/trends/aipowered-box.md) - [Luxury AR Packaging Solutions](https://www.trendhunter.com/trends/mytheresa-ar.md) - [Conversational Product Packaging](https://www.trendhunter.com/trends/cleo-assistant.md) - [Connected Package Delivery Safes](https://www.trendhunter.com/trends/doorbox-smart-delivery-box.md) - [Smartphone Retail Security Tags](https://www.trendhunter.com/trends/safe-tag.md) - [Automated Packaging Design Platforms](https://www.trendhunter.com/trends/pack-studio.md) - [Digital-First Tech Shops](https://www.trendhunter.com/trends/tech-shops.md)