# Apple and March Madness. What's the Connection? By Greg Ponesse | Published 2006-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/apple-and-march-madness-whats-the-connection References: [forbes](http://www.forbes.com/2006/03/15/jobs-apple-basketball-cx_cn_0315autofacescan06.html) [Apple](https://www.trendhunter.com/trends/apple-and-mls) Computer is to bring condensed versions--we're assuming this means "the best bits"--of all the 2006 NCAA Division I Basketball championship games to the iTunes Music Store. The college ball games will be available for $1.99 apiece the day after they air on [CBS](https://www.trendhunter.com/trends/beverage-campaign)' College Sports TV--a channel that's heavy on howling university entourages, clamorous cheerleaders and tussling wunderkinds. Yet it looks as though the tech bellwether would prefer customers to splash out on a "Season Pass" feature on iTunes for $19.99, thereby receiving condensed versions of all 63 games the day after they are played for viewing on a computer or a video [iPod](https://www.trendhunter.com/trends/tinypod-1). Much like a podcast, every game will automatically be placed in a customer's download queue the day after it airs on CBS, and will be available for download once a user logs into iTunes. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 71% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **March Madness on Demand:** Creating an on-demand service for NCAA championship games through iTunes presents a true disruptive innovation opportunity for media and streaming industries. - **Condensed Version Sport Event Streaming:** Developing an option to stream condensed versions of sports events to mobile devices or computers through subscription services is a potential innovation opportunity for sports and technology industries. - **Sports Event Season Passes:** Offering season passes for sports events on-demand, much like video and music services, provides a new opportunity for streaming and sports industries to innovate. ### Sectors Adopting This - **Media Industry:** Live streaming sports events and offering them on-demand is a disruption opportunity for media corporations and providers. - **Streaming Industry:** Developing on-demand services for sports content would streamline streaming and encourage exclusivity for video and audio networks. - **Sports Industry:** Offering season passes to sports events could transform the way consumers view and access live events, creating an opportunity for sports corporations and leagues to innovate. ## Related on Trend Hunter - [Basketball-Themed Fast Food Promotions](https://www.trendhunter.com/trends/ncaa-march-madness-promotion.md) - [Dynamic Basketball-Informed Marketing Campaigns](https://www.trendhunter.com/trends/ncaa-athletes.md) - [Basketball Cable Updates](https://www.trendhunter.com/trends/xfinity-multiview.md) - [Tech Sports Advertising Networks](https://www.trendhunter.com/trends/apple-and-mls.md) - [Basketball-Themed QSR Promotions](https://www.trendhunter.com/trends/arbys-3.md) - [Celebratory Basketball QSR Promotions](https://www.trendhunter.com/trends/mcdonalds-up-your-dunk-game-playbook.md) - [Pizza Brand Mini Basketballs](https://www.trendhunter.com/trends/mini-basketballs.md) - [March Madness Chip Ranges](https://www.trendhunter.com/trends/pringles-march-mustache-collection.md) - [Digital Scoreboard Solutions](https://www.trendhunter.com/trends/scoreboardtv.md)