# Interactive Virtual Aquariums This Digital Fish-Filled Table Displays Apple 3D Touch Technology By Charlotte Joyce Kidd | Published 2015-10-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apple-3d-touch References: [businessinsider.au](http://www.businessinsider.com.au/apple-store-3d-touch-table-2015-10) & [apple](http://www.apple.com/iphone-6s/3d-touch/) The [Apple](https://www.trendhunter.com/trends/apple-and-design-miami) stores in New York and San Francisco now have interactive tables that display the power of Apple 3D Touch by letting customers play with digital fish. Two rows of Apple iPhone 6s models are laid out on the [virtual aquarium table](https://www.trendhunter.com/trends/lego-tropical-aquarium), which is actually a giant Apple 3D Touch screen. Customers can approach the table to interact with the [digital fish swimming around it](https://www.trendhunter.com/trends/jewels-of-the-sea). Touching one of the iPhone's screens causes round ripples to expand across the table, growing bigger the longer and harder the screen is pressed. It also provokes different reactions in the fish, like approaching or swimming away from the surface of the digital tank. This is a perfect demonstration of the power of Apple 3D Touch, which allows users to execute different commands on the iPhone 6s by applying different levels of pressure to the touchscreen. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 36% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Interactive Virtual Aquariums:** Apple 3D Touch technology enables interactive virtual aquariums, creating immersive digital experiences for customers. - **Digital Fish:** The use of digital fish in interactive displays presents opportunities for innovative customer engagement and experiential marketing. - **Apple 3D Touch:** The implementation of Apple 3D Touch in interactive tables opens up possibilities for intuitive user interfaces and advanced touch interactions. ### Where This Applies - **Technology Retail:** The introduction of interactive virtual aquariums in Apple stores highlights the potential for technology-driven retail experiences to attract and engage customers. - **Experiential Marketing:** Interactive virtual aquariums utilizing Apple 3D Touch technology offer new avenues for experiential marketing campaigns that captivate audiences. - **User Interface Design:** The incorporation of Apple 3D Touch in interactive displays sparks innovations in user interface design, bringing touch interactions to another level. ## Related on Trend Hunter - [Mindful Digital Aquariums](https://www.trendhunter.com/trends/reef-1.md) - [Digital Craft Platforms](https://www.trendhunter.com/trends/apple-and-design-miami.md) - [Liquid-Glass Design Looks](https://www.trendhunter.com/trends/liquid-glass1.md) - [Spatial Bubble Games](https://www.trendhunter.com/trends/bubbles-everywhere.md) - [Dynamic Interaction Coffee Tables](https://www.trendhunter.com/trends/enigmasurface.md) - [Repurposed Vintage Apple Computers](https://www.trendhunter.com/trends/repurposed-vintage-apple-computers.md) - [Immersive Holographic Zoos](https://www.trendhunter.com/trends/hologram-zoo.md) - [Immersive Digital Forests](https://www.trendhunter.com/trends/teamlab-1.md) - [Connected Touchscreen TV Tables](https://www.trendhunter.com/trends/tcl-telly-table.md)