# Kids Candy AR Apps Kinder Releases AR-Powered App For Kids Called 'Applaydu' By Niko Pajkovic | Published 2021-08-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/applaydu References: [mobilemarketingmagazine](https://www.mobilemarketingmagazine.com/applaydu-kinder-chocolate-surprise-gameloft-university-of-oxford) & [kinder](http://kinder.com) Well-known chocolate brand Kinder teamed up with Gameloft and Oxford University's Department of Education to create a kid-friendly 'edutainment' app called 'Applaydu.' The app uses augmented reality technology to bring Kinder toys to life in a series of interactive games, stories, and activities. The app is geared towards young children aged four to nine and was designed to facilitate parent-child bonding. It is also education-focused, seeking to help children "develop creativity and build skills through fun family activities." By "merging physical and digital worlds," the Kinder hopes to offer children and parents a new and more dynamic play experience. In addition, 'Applaydu' is labeled 'Kid Safe,' meaning parents do not have to worry about their children seeing ads or in-app purchase options. 'Applydu' is an example of a major retail chocolate company utilizing AR to offer a dynamic and socially beneficial product that supports the Kinder image and builds trust with new parents (i.e., prospective consumers). Image Credit: Kinder ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 44% | Activity: 37% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Edutainment AR Apps:** The creative use of AR technology in education and entertainment provides opportunities for companies to develop innovative products that appeal to young children. - **AR Toy Innovation:** Companies can leverage AR technology for interactive and engaging toy experiences that merge physical and digital worlds, creating new opportunities for play and learning. - **Kid-safe AR Apps:** Developing AR apps with built-in safety features is a way to build trust with parents and offer kid-friendly interactive experiences without exposing children to inappropriate content or ads. ### Who This Affects Most - **Confectionery:** Confectionery companies can leverage AR technology to engage young children and offer educational and entertaining experiences that complement their brands. - **Mobile Gaming:** Partnering with brands to create AR-powered apps that seamlessly merge education and gaming can create new opportunities for the mobile gaming industry to target young children and expand their revenue streams. - **Education:** The use of AR technology in education offers new and exciting opportunities for educational institutions to create immersive and interactive learning experiences for students. ## Related on Trend Hunter - [Augmented Reality Educational Apps](https://www.trendhunter.com/trends/augmented-reality-educational-app.md) - [Space-Themed Chocolate Toy Products](https://www.trendhunter.com/trends/kinder-joy-spacethemed-collection.md) - [Personalized Child Education Apps](https://www.trendhunter.com/trends/sandbox-group.md) - [Festive Digital Chocolate Treats](https://www.trendhunter.com/trends/kinder-chocolate.md) - [Gamified Children's Care Products](https://www.trendhunter.com/trends/babyfirst-brand.md) - [Wildlife Education Chocolate Treats](https://www.trendhunter.com/trends/kinder-joy-national-park-foundation-eggs.md) - [Kid-Friendly AR Stickers](https://www.trendhunter.com/trends/paw-patrol-stickers.md) - [Stimulating Child Play Apps](https://www.trendhunter.com/trends/child-play-app.md) - [AR-Enabled Advent Calendars](https://www.trendhunter.com/trends/lindt-teddy-augmented-reality-advent-calendar.md)