# Short-Term Retail Agency Pop-Ups The Appear Here Paris Highlights the Brand's Unique B2B Platform By Rebecca Byers | Published 2016-03-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/appear-here-paris References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-appear-celebrates-paris-launch-fashion-week-pop-up/event-suppliers/article/1386154) The Appear Here Paris pop-up is a clever way for the B2B platform to showcase the unique services it offers. Open during Paris Fashion Week, the [meta pop-up](https://www.trendhunter.com/trends/shein-pop-up) is a great way to introduce the concept of their business to new consumers, who will likely have a hard time forgetting what exactly it is that Appear Here does. The unique short-term retail space showcases fashion and accessories from a number of emerging brands from both Paris and London. Appear Here is a European platform dedicated to connecting interested business owners and brands with [temporary retail spaces](https://www.trendhunter.com/trends/historic-hotel-dangleterre) across the continent. Founded in London and launched in 2013, the unique marketplace is a necessity in a time marked by [immersive events](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1) that serve as brand touch points. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 78% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Short-term Retail Spaces:** Creating temporary retail spaces provides a unique and immersive brand experience for consumers. - **B2B Retail Platforms:** Connecting business owners and brands with temporary retail spaces through online platforms streamlines the process and expands opportunities. - **Meta Pop-up Events:** Hosting meta pop-up events during fashion weeks allows brands to generate buzz and introduce their concept to new consumers. ### Who This Affects Most - **Retail:** The retail industry can leverage short-term spaces and B2B platforms to enhance brand experiences and reach new consumers. - **Fashion:** The fashion industry can utilize meta pop-up events during fashion weeks as disruptive opportunities to generate brand awareness and showcase emerging brands. - **Technology:** Technology companies can develop innovative online platforms that facilitate the connection between business owners, brands, and temporary retail spaces, transforming the retail industry. ## Related on Trend Hunter - [Rooftop Clothing Pop-Ups](https://www.trendhunter.com/trends/ami-paris.md) - [Luxe Parisian-Inspired Pop-Ups](https://www.trendhunter.com/trends/longchamp-x-constantin-riant.md) - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md) - [Record-Breaking Rental Pop-Ups](https://www.trendhunter.com/trends/rental-pop-up.md) - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md) - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Parisian Airport Pop-Ups](https://www.trendhunter.com/trends/moet-hennessys-paris-concept.md) - [Inspiring Multi-Shop Pop-Ups](https://www.trendhunter.com/trends/possibility-place.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md)