# Edgy Aerobic Ads American Apparel Goes 80s Glam in Striking Adverts By Cowbag | Published 2008-11-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/apparel-advertising-american-apparels-most-striking-adverts References: [radaronline](http://www.radaronline.com/photos/2008/03/american_apparel_provocative_ads_dov_charney_10.php) Their clothes are awesome and the shop is a must-visit, but the adverts for American Apparel have recently come onto my radar, too. Via Trend Hunter of course! The very 80s inspired, [aerobics-style ads](https://www.trendhunter.com/trends/dynamic-campaign) include striking sexual images, but take their purpose a step further with [social commentary](https://www.trendhunter.com/trends/people-will-talk) on issues like immigration. Considering the clothes in the shops are your '[basics](https://www.trendhunter.com/trends/legendary-capsule-collection),’ the adverts totally rock the brand. Shiny legs are the way forward I tell you. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 85% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Aerobic-style Advertisements:** Opportunity for brands to catch attention and make a statement through bold, 80s-inspired ads with social commentary. - **Sexual Imagery in Advertising:** Brands can explore using striking sexual images in their ads to create a memorable and provocative impact. - **Social Commentary in Fashion Ads:** Fashion brands can take a stand on social issues like immigration through their advertisements, resonating with socially-conscious consumers. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can capitalize on the success of American Apparel's edgy ads and explore creating bold and unconventional advertisements. - **Advertising and Marketing:** Advertisers and marketers can embrace the use of bold and provocative imagery to capture audience attention and create impactful campaigns. - **Social Activism:** Brands can align themselves with social causes and incorporate social commentary into their advertising campaigns, appealing to consumers who value activism. ## Related on Trend Hunter - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md)