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# Smartphone-Incorporating Movies
App is a New Movie That Provides Extra Content to Smartphone Users

By Simal Yilmaz | Published 2013-04-24 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/app-sneak-peek
References: [springwise](http://www.springwise.com/movie-extra-narrative-content-cinemagoers-app/) & [appdefilm.nl](http://www.appdefilm.nl/)

Created by film production company 2CFilm, ‘App’ is a thriller movie that provides extra narrative content to movie goers with smartphones. Viewers can [download a free app](https://www.trendhunter.com/trends/flickd) before going in and get notified of bonus content through texts throughout the movie

Although most people get annoyed by others [checking their phones during matinees](https://www.trendhunter.com/trends/heinekens-latest-campaign), this particular movie will viewers to do so intermittently.

The plot is about a girl who gets addicted to her smartphone. It has been set up in a way that those who don’t use smartphones will still be able to follow it perfectly. But smartphone users will have the exclusive advantage of getting notified for sneak peeks into various scenes of the.

The idea is definitely a novel one and will surely spark attention within the smartphone crowd.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 1% | Activity: 8% | Freshness: 8%

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### What Makes This Trend Stand Out

- **Smartphone-incorporating Movies:** A new trend of films providing extra content to smartphone users during the movie has emerged.
- **Bonus Content Apps:** The rise of bonus content apps has potential for a range of industries, including the film industry.
- **Interactive Cinema Experiences:** Interactive and personalized cinema experiences through apps could become the norm for moviegoers.

### Sectors Adopting This

- **Film Industry:** The film industry has a disruptive opportunity to offer bonus content to moviegoers through apps.
- **App Development:** App developers have a disruptive opportunity to create personalized experiences for moviegoers with bonus content apps.
- **Mobile Phone Providers:** Mobile phone providers have a disruptive opportunity to collaborate with filmmakers to offer exclusive mobile content during films.

## Related on Trend Hunter

- [Interactive Movie-Making Apps](https://www.trendhunter.com/trends/moviemaking-app.md)
- [Personalized Film Apps](https://www.trendhunter.com/trends/movie-me.md)
- [Smartphone-Shot Live-Actions Films](https://www.trendhunter.com/trends/midnight-film.md)
- [Film Industry Networking Apps](https://www.trendhunter.com/trends/bescene-app.md)
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- [Mood-Based Movie Platforms](https://www.trendhunter.com/trends/movie-of-mood.md)
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- [Movie Streaming Apps](https://www.trendhunter.com/trends/moviepad.md)
- [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md)
