# Ephemeral App Fashion Shows adidas' Fashion 5 Ways Snapchat Shows Links to a Shoppable Experience By Laura McQuarrie | Published 2018-09-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/app-fashion-show References: [thecurrentdaily](https://thecurrentdaily.com/2018/09/04/adidas-shoe-snapchat-fashion-show/) Over the past few months, [Snapchat](https://www.trendhunter.com/trends/dress-up) has been ramping up its social selling features in partnership with several major brands and recently, it played host to a first-of-its-kind in-app fashion show from [adidas](https://www.trendhunter.com/trends/indian-shopping-app). The Fashion 5 Ways show was shared on Snapchat's Discover page recently, giving social media users the chance to get their hands on the adidas Originals Falcon W style with ease. By swiping up within the app, users were taken to a [Shopify](https://www.trendhunter.com/trends/stage-ten) page where the footwear style could instantly be purchased. Fashion 5 Ways is a show that specifically targets young female women between the ages of 13 to 24 who want to see the many different ways closet staples, like sneakers, may be worn. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 26% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Ephemeral App Fashion Shows:** Ephemeral app fashion shows offer opportunity for brands to create exclusive, time-sensitive content that encourages immediate purchase decisions. - **Social Selling Via Snapchat:** Snapchat's focus on social selling offers a new channel for brands to reach younger audiences and convert them into customers through interactive experiences. - **Shoppable Snapchat Experiences:** Shoppable Snapchat experiences allow brands to seamlessly integrate product purchasing options within engaging social content. ### Sectors Adopting This - **Fashion and Apparel:** The fashion and apparel industry can leverage ephemeral app fashion shows to showcase new collections and create exclusive purchasing opportunities for younger consumers. - **Social Media:** Social media platforms like Snapchat offer a new channel for driving social commerce and providing interactive shopping experiences for younger audiences. - **E-commerce:** Shoppable Snapchat experiences, such as in-app fashion shows, offer e-commerce brands a new way to connect with customers and drive sales through social media. ## Related on Trend Hunter - [AR-Powered Shopping Features](https://www.trendhunter.com/trends/dress-up.md) - [AR-Based Eyewear Try-Ons](https://www.trendhunter.com/trends/amazon-fashion-1.md) - [Shoppable AR Villages](https://www.trendhunter.com/trends/snapchat-winter-village.md) - [Luxury Handbag Social Integrations](https://www.trendhunter.com/trends/prada-and-miu-miu.md) - [AR-Powered Try-On Rooms](https://www.trendhunter.com/trends/snapchat-7.md) - [Gen-Z-Focused AR Campaigns](https://www.trendhunter.com/trends/tryon-haul-lens.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [Sporty Indian Shopping Apps](https://www.trendhunter.com/trends/indian-shopping-app.md) - [AR Locker Rooms](https://www.trendhunter.com/trends/ar-locker-room.md)